
Usher Is The New Face Of Ralph Lauren Fragrances’ New Scent

Usher is displaying off his expertise as a pitchman.
The Grammy Award profitable singer is the brand new face of Ralph Lauren Fragrance’s brand-new scent, Ralph’s Club New York Eau de Parfum, which pays tribute to New York City.
Speaking with PEOPLE, Usher recalled how a lot the Ralph Lauren model means to him
“It’s a journey come true,” Usher defined.”I couldn’t fairly entry Ralph. My mother and household couldn’t afford it, so to lastly obtain a Ralph Lauren shirt was a significant deal with as a child.”
He additionally spoke about recording his first album in 1997 in New York City,how carrying Polo Sport gear represented “New York culture.”
“I had obviously seen advertisements with Tyson Bedford and Naomi Campbell, That made it aspirational,” he mentioned.
There was simply one thing about them. That was my first introduction to Ralph Lauren,” Usher continued. “As I grew older, I learned that there was so much more to offer. There was an elegant side.”
With Usher on the forefront, the Ralph Lauran marketing campaign, which “captures the timeless glamour of Manhattan’s golden age” in keeping with a press launch, he’s decked out within the label as nicely.
“I think we were all in the afterglow of what had happened in Las Vegas,” Usher says of the model route for the marketing campaign. “I think around that time, I really just decided to dress up for my fans.”
Numerous the clothes that we made for the marketing campaign was particular made — by no means made earlier than, in all probability by no means made once more — and these have been all issues that I felt like represented the subsequent chapter for me, represented what I felt was a collaboration that might be worthy of Ralph’s legacy and likewise would give me the liberty to be myself in his home.”
Of all of his accomplishments, working with Ralph Lauren is certainly one of his best achievements.
“I feel proud of where I have gone over time, with fashion. It’s led me to this very timeless character in terms of how I dress,” Usher mentioned. “Whether it’s very formal, or a little bit more relaxed and casual, it’s always fresh.”
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