With Dynamic Duos, Erick Sermon brings collectively legendary rap companions whereas warning that at this time’s music isn’t transcending — and the OGs are nonetheless carrying the tradition.

Erick Sermon simply delivered one of the vital bold Hip-Hop initiatives of the last decade. The legendary EPMD producer has formally launched Dynamic Duos, a multi-volume occasion that hyperlinks a few of rap’s most iconic pairings — together with uncommon collaborations that includes Tupac and Biggie, plus new joints with Snoop Dogg & Nate Dogg, Redman & Method Man, Mobb Deep, Dogg Pound, Cypress Hill, M.O.P., EPMD and extra.

Sermon informed AllHipHop the concept dates again to the pandemic.

“Everybody stopped working,” he mentioned. “I didn’t understand why. So I said I’m doing something called Dynamic Duos. I’m bringing together every rap duo I can — and I’m producing all of it.”

He hit up each legendary pair he might contact. “Some didn’t respond, but a lot of them said, ‘Yeah, I’m down with the concept,’” he mentioned. “Some of them I never produced before. That’s what made it exciting.”

The mission arrives proper as Hip-Hop’s OG renaissance is in full swing. “Clipse opened the portal,” Sermon mentioned. “Nas did it with King’s Disease, but Clipse had the whole world paying attention. The timing lined up perfectly.”

But Sermon additionally used the second to warn the tradition concerning the brief shelf lifetime of at this time’s releases. “music ain’t transcending,” he mentioned. “We’re in a scroll era. Nobody’s engaging. That’s why the icons still got the young dudes on the bench.”

He even broke down the brutal math behind streaming:

“A hundred thousand streams gets you $200,” Sermon mentioned. “They just gave us a penny per stream, but only a few artists can hit a million. You’re not streaming big numbers anymore. It’s over.”

His resolution? Go on to the individuals. “If you already have a name, you already won,” he mentioned. “Your core audience will feed you. Stop chasing a system that wasn’t built for you.”

Despite the business frustrations, Sermon is energized — and already prepping volumes two and three. “This first clip is loaded,” he mentioned. “But I got more. Wayne, Conway, Game — this thing is going to keep going.”

Dynamic Duos is accessible now throughout streaming platforms.

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