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Steph Chambers/Contributor through Getty Images and Prince Williams/Contributor through Getty Images

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GloRilla and Duke Dennis

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Key Takeaways:

• GloRilla and Duke Dennis entrance a brand new True Religion marketing campaign for the corporate’s ICONS assortment.
• Both expressed pleasure concerning the partnership in separate statements.
• The two celebrities beforehand made headlines when GloRilla appeared to shoot her shot at him on a music and Dennis reacted.

On Thursday (Aug. 7), True Religion kicked off its Fall 2025 season with their ICONS marketing campaign, enlisting assist from GloRilla and Duke Dennis. The marketing campaign follows earlier partnerships with artists like Megan Thee Stallion and YG. As could be seen on the official web site, the brand new assortment options activewear, varsity jackets and throwback-inspired items.

GloRilla, who continues to thrive off the discharge of 2024’s GLORIOUS and hit singles like “TGIF,” “WHATCHU KNO ABOUT ME,” and “Typa,” shared her pleasure. “True Religion stands out for its iconic designs and logos that speak for themselves, but it’s about way more than just style,” the rapper mentioned, per XXL. “It’s about being confident and owning exactly who you are.”

Dennis, a cultural drive within the streaming world, added, “It’s an honor to partner with True Religion, a brand that embraces Hip Hop, gaming and culture. The campaign is all about showing up boldly and completely yourself, and that’s exactly how I built my platform, by being real with my community every step of the way.”

Kristen D’Arcy, CMO and head of digital progress at True Religion, additionally shared a press release. “The 2025 ICONS campaign celebrates the core values that have helped define True Religion for more than two decades — authenticity, individuality and self-expression,” she wrote. “This year, we’re incredibly excited to bring that bold spirit to a new generation by partnering with GloRilla and Duke Dennis, two dynamic creative forces who perfectly embody what it means to be iconic and ‘Own Your True.’”

GloRilla and Duke Dennis beforehand made headlines earlier this yr when the previous dropped some eyebrow-raising bars on the remix of Jorjiana’s “ILBB2.” “Like my n**gas tall and brown and mixed with a little bit of ugly,” the Memphis expertise raps earlier than persevering with, “They say shooters shoot, Duke Dennis, what’s up with you?” Dennis responded positively (if not barely confused by the specifics within the lyrics) and famous how the music sparked a flood of DMs.