Key Takeaways:

• Many A-list friends like Travis Scott, Latto and Serena Williams turned out for the NikeSKIMS New York City launch.
• The occasion launched a seven-part SKIMS x Nike collab targeted on efficiency put on.
• Teyana Taylor and PinkPantheress introduced standout appears to be like that fueled the evening’s cultural buzz.

Kim Kardashian introduced the celebrities out for NikeSKIMS’ huge launch occasion on Wednesday (Sept. 24) evening. Alongside the founder herself, celebrities like Serena Williams and “CBS Mornings” co-host Gayle King got here able to have a good time.

Plenty of musicians had been additionally within the constructing. Teyana Taylor — who modeled for the shapewear model’s Cozy Collection in 2021 — confirmed up in a leather-based jacket over a cutout prime and platform boots. Another acquainted SKIMS face was PinkPantheress, who was noticed exiting the occasion sporting a purple gown styled over pants.

Travis Scott arrived on the occasion sporting a brown leather-based jacket paired with denims. Inside, he was noticed taking photographs with the Kardashian-Jenner clan, together with Saint West, the entrepreneur’s eldest son with Kanye West.

Latto and Mariah the Scientist had been additionally amongst these in attendance. The “Look What You Did” collaborators already shut down New York Fashion Week earlier this month, and from the appears to be like of it, they’re nonetheless on a roll. Check out the photographs beneath.

Speaking with Vogue about why SKIMS partnering with Nike “just made sense,” Kim defined, “SKIMS is very body-oriented — we do swimwear, loungewear [and] shapewear — so our next evolution was that we really wanted to do activewear.”

The mom of 4 added, “Our dream was to work with Nike. Their legacy, innovation and athlete insights — it was the perfect thing to mix with SKIMS, and our dedication to the female form.”

The first of seven collections between Nike and SKIMS is ready to launch on Friday (Sept. 26). Each drop will function materials created collectively by the 2 firms, with three that may function the road’s core: Matte, Shine and Airy.

SKIMS has constructed a severe movie star following over time. R&B stars like Usher, SZA and Jhené Aiko have all modeled for the model throughout completely different collections. Meanwhile, rappers like Ice Spice and Cardi B have launched SKIMS to a completely new demographic of followers.