Top Dawg Entertainment delivered extra than simply music this vacation season, donating an estimated $2 million value of toys, clothes and providers throughout its twelfth annual TDE Christmas concert and community celebration in Watts, California.

The two-day occasion, held on December 18 and 19 at Nickerson Gardens, drew 8,000 attendees and featured performances by SZA, Jay Rock, Isaiah Rashad, SiR, Ab-Soul, Ray Vaughn, and others, with shock appearances by Dr. Dre, Snoop Dogg, Kendrick Lamar, Monica, and Mario.

The live performance, a staple in South Los Angeles, was paired with a large neighborhood giveaway. Families obtained toys, sneakers, clothes and entry to assets, together with a job honest, free haircuts, youth sports activities, holiday-themed installations and even a snow zone.

“TDE Christmas started as something deeply personal. Kids from Nickerson Gardens giving back to the same community that raised us,” stated Brandon “Big B” Tiffith, President of Top Dawg Love The Kids and TDE Chief Marketing Officer. “We were just trying to show up for our neighborhood. Now, twelve years in, it’s grown into a movement powered by our artists, our partners, and our community. With Top Dawg Love the Kids, we’re able to turn success into service and make an impact at a scale that still feels personal. Watching families return year after year reminds us that this isn’t just an event, it’s a legacy.”

The occasion additionally included a job honest, in partnership with the Housing Authority of the City of Los Angeles’ Watts WorkSource Center, which supplied employment alternatives and reentry pathways for previously incarcerated people.

“Twelve years in, this concert and toy drive is still one of the most meaningful things we do,” stated TDE President Anthony “Moosa” Tiffith Jr. “It’s our way of showing love where it matters, making sure kids feel seen, celebrated, and excited during a time of year that should feel special. From shoes and clothes to toys and live performances, it’s about creating moments they’ll remember. It started in our community, but the doors are open to everyone. What matters most is the joy we share and the memories we help create.”

Last yr’s occasion drew a record-breaking 12,000 individuals, and this yr’s turnout and donations replicate the label’s ongoing dedication to Watts. Since its founding in 2004 by Anthony “Top Dawg” Tiffith, TDE has grown right into a powerhouse in Hip-Hop and R&B, with a roster that features Grammy-winning and chart-topping expertise.

This yr’s vacation programming was supported by sponsors together with Live Nation, Jakks Pacific Toys, Red Bull, UGG, iHeartMedia, SiriusXM, Nike, Amazon Fresh, and the Los Angeles Rams.

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