Giggs delivered a halftime efficiency with JME through the NFL London recreation between the Jets and Broncos over the weekend.

Giggs introduced a heavy dose of South London grit to the NFL’s London Series on Sunday (October 12), acting at halftime of the New York Jets and Denver Broncos recreation held at Tottenham Hotspur Stadium.

The Denver Broncos edged out the Jets 13-11, nevertheless it was the South London MC who stole the highlight.

The halftime present hit its peak when Giggs stunned the gang by bringing out JME, who delivered his hit observe “Man Don’t Care” to a roaring crowd.

“It’s a huge moment to be a part of the London Games,” Giggs stated. “I’ve been on a journey with my music, and to get to share that with my city and the NFL fans is something I’m really proud of.”

Known for his deep voice and uncooked supply, Giggs has been a fixture in UK Hip-Hop since his 2007 breakout with “Talkin’ da Hardest.” That observe nonetheless resonates at present—Cleveland Browns gamers had been just lately caught vibing to it within the locker room.

@nflukire @Giggs is formally @Cleveland Browns accredited ✅ #NFLUKIRE #giggs #halftime music/original-sound-7559183927824075542?refer=embed”>♬ authentic sound – NFL UK & Ireland

The NFL has leaned into music to spice up its world attraction, utilizing halftime performances to attach with native audiences.

Just someday earlier than the Jets-Broncos recreation, the NFL hosted its Creator Flag Football Game at Copper Box Arena. Gunna and British rapper Aitch served as superstar captains, main groups stacked with NFL legends, influencers and entertainers.

Aitch & Gunna Have There Own Teams At NFL Football Game In London pic.twitter.com/1lWhepjO9N

— UKHipHopeach day (@UKHipHopEvery day) October 11, 2025

The NFL’s London Series this yr contains three regular-season video games: Vikings vs Browns on October 5, Jets vs Broncos on October 12 and Rams vs Jaguars at Wembley Stadium on October 19.

Last week, British singer Raye carried out throughout halftime, persevering with the league’s push to localize leisure for worldwide audiences.

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