Key Takeaways:

• Soulja Boy confirmed an unique streaming cope with Twitch competitor Kick.
• The rapper referred to as himself “the new face” of Kick throughout a livestream announcement.
• Kick’s creator-friendly income mannequin and platform instruments are attracting main expertise.

Soulja Boy is taking his livestreaming ambitions to Kick.

On Monday (Jan. 19), the “Crank That (Soulja Boy)” hitmaker went reside to substantiate a brand new partnership with the Twitch rival. “We live right now on Kick.com … It’s official, I’m Kick’s partner,” he informed viewers, then saved pushing engagement because the viewers poured in. “Ws in the f**king chat, n**a … I’m the new face of Kick, n**ga. This my s**t.”

According to AllHipHop, the association is an unique deal, noting that screenshots claiming to point out contract particulars unfold throughout social media. The publication added that TikTok clips floated multi-million chatter across the transfer, though no credible public affirmation has pinned down an actual determine.

Soulja Boy provides one other recognizable title to Kick’s roster, which appears designed to chip away at Twitch’s dominance. The platform’s headline signing continues to be xQc, whose two-year settlement was widely reported as $70 million with incentives that might push it to a complete worth of $100 million. In distinction, different high-profile offers have usually saved monetary phrases personal, whilst Kick continues recruiting creators with massive audiences.

Kick’s sales pitch to expertise is easy: More cash and platform assist. Kick markets an industry-leading 95/5 subscription income break up, in contrast with Twitch’s normal 50/50 break up — although Twitch presents larger break up applications for choose creators. Kick additionally builds clipping into its participant; logged-in customers can generate clips from reside streams or VODs, trim them and add titles. The platform promotes 24/7 assist by its assist heart as nicely.

On-stream, Soulja Boy framed the swap as a reset and a return to his internet-first instincts. He promised he would keep lively all through 2026 below his Ocean Gang banner, then bounced between nostalgia and flexes, reintroducing himself as a persona constructed for real-time momentum.

He additionally freestyled about being reside on Kick as an alternative of Twitch and joked that Kick kicked issues off with an prompt subscriber enhance.