Snoop Dogg expands his sports activities analyst enterprise together with his first NBA broadcasting function on NBC Peacock, beginning January 5.

Snoop Dogg is constructing his sports activities broadcasting empire with a brand new function as an NBA analyst, debuting on NBC’s Peacock platform on January 5.

The Hip-Hop legend will work alongside Terry Gannon and Hall of Famer Reggie Miller in the course of the second half of the sport on Peacock. The new gig represents one other step in Snoop’s increasing sports activities analyst enterprise.

NBC tapped him after his breakout efficiency on the Paris Olympics earned him two Sports Emmys for Outstanding Live Special.

“This is a dream come true for me. I’m fired up to be joining Reggie Miller and Terry Gannon on the call for the Clippers-Warriors game on January 5th. I can’t wait to bring a fresh vibe to the analysis while celebrating the skills and strategy these teams bring every night.”” Snoop stated in regards to the NBA alternative.

Snoop’s Olympics success launched his sports activities broadcasting profession into overdrive. He carried the Olympic torch earlier than the Opening Ceremony and became NBC’s most popular correspondent.

His pure charisma and sports activities data made him a fan favourite throughout a number of Olympic occasions.

NBC already locked him up for the 2026 Winter Olympics in Milano Cortina, the place he’ll function Team USA’s first-ever honorary coach. The community introduced his return in September, constructing on his “Ambassador of Happiness” function that captivated world audiences.

His broadcasting resume contains work on the U.S. Olympic Track and Field Trials in Eugene, Oregon.

He performed interviews with athletes, similar to ladies’s basketball participant A’ja Wilson and offered commentary throughout numerous Olympic sports activities, together with rugby sevens. The rapper’s sports activities enterprise ventures lengthen far past broadcasting.

He bought a minority stake within the Welsh soccer membership Swansea City in July 2025, becoming a member of different American celebrities similar to LeBron James and Will Ferrell in English soccer possession.

Snoop’s funding portfolio contains his long-running Snoop Youth Football League for inner-city youth, which he based to provide again to his group.

The league has operated for over 20 years, growing younger expertise and offering alternatives for underprivileged youngsters. His sports activities enterprise enlargement comes as NBC experiences its highest NBA viewership in 15 years.

The community’s return to NBA protection has attracted 87 million viewers throughout NBC, Peacock, ESPN, Amazon Prime Video and NBA TV – an 89% enhance from final season.

The January 5 broadcast will take a look at whether or not Snoop’s Olympic magic interprets to skilled basketball. The sport options Stephen Curry and the Warriors towards a struggling Clippers workforce with simply seven wins this season.

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