“The story of the club and the area really struck a chord with me,” he added. “This is a proud, working-class city and club. An underdog that bites back, just like me. I’m proud to be part of Swansea City.”

“To borrow a phrase from Snoop’s back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club’s reach and profile,” the house owners of Swansea added in a press release.

“Snoop’s colossal global fanbase and audience will certainly help us do that, and he has made clear to us throughout this process just how excited he is at the prospect of joining the club,” the assertion continued. “Snoop has openly shared his love of football and his desire to be involved in the game, and we expect his involvement to support us putting as competitive a team as possible out on the field.”

Additionally, the workforce’s possession revealed {that a} mural of Snoop has been unveiled within the West Stand of Swansea stadium “to mark taking his place as part of our club ownership.”