Snoop Dogg expanded his enterprise empire by formally becoming a member of Swansea City A.F.C. as a co-owner of the soccer staff.

Snoop Dogg sealed a deal to grow to be a minority proprietor of Swansea City A.F.C., a Welsh soccer membership competing in England’s second-tier league, giving the staff a splash of Hip-Hop stardom and worldwide highlight.

The 53-year-old rap mogul and entrepreneur steps into the soccer world alongside notable names like Croatian midfielder Luka Modrić and American buyers Brett Cravatt and Jason Cohen.

Their collective investment alerts a push to reinforce the membership’s model and attain.

“My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City,” Snoop stated. “The story of the club and the area really struck a chord with me. This is a proud, working-class city and club. An underdog that bites back, just like me.”

With over 100 million followers throughout his digital platforms, the Hip-Hop icon plans to spice up Swansea’s profile properly past the UK, serving to the membership domesticate followers and enterprise throughout borders. Executives hope that expanded visibility results in new income and strategic development.

“It is very exciting for us as a football club to formally welcome Snoop Dogg as a co-owner and investor into Swansea City,” stated CEO Tom Gorringe. “Dogg is passionate about this project and helping us continue to raise the profile of the club to as wide an audience as possible.”

To commemorate his involvement, Swansea put in a customized mural of Snoop, painted by artist Hasan Kamil, contained in the West Stand of their stadium.

During previous interviews, Snoop has overtly mentioned his curiosity within the sport and his fondness for soccer tradition. He’s worn jerseys from quite a few golf equipment through the years, however he advised Swansea’s administration that this feels completely different.

“During our conversations, Snoop spoke about having worn many football shirts without ever having felt a club to be the right fit for him,” stated the staff’s possession group. “We are delighted that putting on a Swansea shirt has proven to be that right fit.”

The membership confirmed the mural unveiling and Snoop’s official inclusion within the possession staff on June 1.

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