Key Takeaways:

• The Domino’s rebrand incorporates a new jingle voiced by Shaboozey, marking a daring shift within the model’s id.
• The refresh features a new brand, brightened shade scheme, and the playful “Dom-mmm-inos” tagline.
• The marketing campaign highlights how nation music is more and more shaping mainstream promoting and model tradition.

Shaboozey is lending his songwriting abilities to Domino’s. The country singer and rapper helped create the famed pizza supply chain’s new jingle, which is a part of its total aesthetic refresh.

The new look, created with its company of file WorkInProgress, is Domino’s’ first rebrand in about 13 years. The refresh consists of new fonts, brighter pink and white colours, and a brand new trademark — “Dommmino’s,” with the additional three “m’s” within the center.

The “A Bar Song (Tipsy)” comes into play right here — as Shaboozey is credited with creating the brand new jingle. In a one-minute clip from Domino’s, showcasing the brand new parts, Shaboozey — born Collins Obinna Chibueze — is seen in a studio singing “Dom-mmm-inos.” Linking up with the Grammy-nominated nation crooner is definitely a technique to keep tapped in with a youthful technology.

“As a nearly 65-year-old brand, we know that to stay strong and relevant we need to always remain modern and bold for our current and future customers,” Kate Trumbull, govt vice chairman and world chief of selling at Domino’s, told ADWEEK. She added, “It’s about enhancing what makes us great versus change for the sake of change.”

Known for bringing hip hop grittiness to nation music, Shaboozey was as much as the duty of baking a brand new jingle for Domino’s. “Pizza is that one food that brings everyone together — different people and generations and cultures — and no one does it better than Domino’s,” mentioned Shaboozey in a press statement. “It was a fun challenge to be the voice for the most craveable food.”

Shaboozey is at the moment on “The Great American Road Show Tour” in assist of his platinum-selling Where I’ve Been, Isn’t Where I’m Going album, which was launched in May 2024. The concert events kicked off in Indianapolis on Sept. 22 and hit cities like Philadelphia, Nashville and New Orleans earlier than it is scheduled to conclude in Orlando on the House of Blues on Oct. 16.