Key Takeaways:

• Roc Nation Distribution claims to offer indie artists entry to real-time information, royalties, and publishing instruments.
• Artists can hold 85% of their earnings and retain possession of their grasp recordings.
• Russ questioned the worth of the platform, evaluating its 15% reduce to main label distribution offers.

Roc Nation Distribution counts unbiased but extremely influential music trade acts like Clipse, Conway the Machine and Jay Electronica on its roster. The in-house distribution arm of Roc Nation lately revealed a brand new dashboard with the aim of increasing the worldwide attain of indie artists.

On Monday (Nov. 17), Roc Nation announced the launch of the brand new dashboard, which it describes as a “centralized hub” the place artists can enhance their fanbases and enhance their enterprise alternatives. This is finished by providing deep dives into metrics Roc Nation contends are normally solely obtainable to main label artists.

According to Roc Nation Distribution, entry will probably be granted to “unparalleled streaming analytics, real-time audience and social media insights, seamless music and video distribution to 200+ platforms.” Also included: perception into royalty funds, publishing administration, and extra.

“The introduction of this new dashboard will be a game-changer for independent artists releasing music with Roc Nation Distribution,” mentioned Roc Nation Distribution President Krystian Santini in a press release. “It’s a one-stop shop that will enable artists to receive a holistic understanding of their followers, so they can build impactful strategies and broaden their music’s reach without financial barriers. This dashboard is democratizing access to tools and information historically reserved for the very few established label superstars. Our technology is uniquely ours and sets a new standard with no equivalent in today’s music industry.”

As for the effective print, there aren’t any upfront charges for utilizing the proprietary tech. The dashboard faucets into social media websites like Instagram, TikTookay, and Facebook to investigate mentions, establish influential accounts, filter detailed viewers demographics, and extra.

Besides social metrics, the dashboard can even simplify funds — dealing with splits and deposits earnings on to financial institution or PayPal accounts. Artists will reportedly retain possession of their grasp recordings and hold 85% of their earnings.

However, one artist who isn’t bought is Russ. “Major labels take 15% distro off the top too, so it seems like they just modeled the business off of that,” tweeted the There’s Really a Wolf rapper on Monday (Nov. 17). “If you’re an artist, this makes no sense to sign up for imo.”

We’re going to imagine Roc Nation founder JAY-Z will disagree.