Rick Ross has renewed his long-running feud with Drake, zeroing in on the Toronto rapper’s newest installment of his Iceman sequence.

The Miami mogul mocked Episode 3 by renaming it “White Man,” turning its bold rollout into one other level of competition. “Damn Champagne Papi, they say them songs you just streamed off your new project ‘White Man’—they say that s### ain’t dope. The comments crazy,” Ross declared, gleefully amplifying criticism already brewing on-line.

Adding gasoline to the fireplace was Twitch star Kai Cenat, whose affect has made him one among streaming’s sharpest cultural commentators. During his marathon Mafiathon 3 broadcast, Cenat watched the 90-minute episode stay and wasted no time trashing it.

“That s### was ass,” he mentioned, shaking his head in frustration. At one level, he labeled the challenge “the biggest waste of my f###### time,” earlier than stressing, “I can’t fake it.” Ross shortly seized on Cenat’s blunt critique, praising the streamer for “keeping it real.”

Premiering September 4, Iceman Episode 3 tried to push Drake’s music-video sequence into extra cinematic territory. Filmed in Milan, the challenge paired new music with surreal visuals. Tracks that includes Yeat, Cash Cobain, and Julia Wolf punctuated the episode, whereas PARTYNEXTDOOR appeared on “Somebody Who Loves Me Pt. 2,” a tune steeped in betrayal and loyalty.

Drake additionally used the platform to trace at his ongoing feud with Kendrick Lamar. On “That’s Just How I Feel,” he rapped, “And I really did f### up the summer, not the way I f##### up last summer,” a line many followers interpreted as acknowledgment of Lamar’s dominance of their current battle.

Visually, the manufacturing leaned on allegory. From opening with the Italian ballad “Parole Parole” to scenes of Drake pursued by masked Pinocchio figures, the imagery appeared to confront themes of dishonesty and disillusionment within the business. The finale ended somberly, with Drake paying tribute to style legend Giorgio Armani, who died that day.

But the grand imaginative and prescient hasn’t shielded him from backlash. With Ross mocking from the sidelines and Cenat tearing it down stay, Iceman Episode 3 has shortly shifted from inventive experiment to cultural lightning rod. For Drake, it underscores each the dangers and vulnerabilities of testing boundaries in full public view.