Ray J says his erratic on-line conduct isn’t a meltdown—it’s a cash transfer.

The singer and entrepreneur defined in a resurfaced interview that his public stunts are a part of a deliberate technique to drive engagement, increase impressions and rake in income throughout his digital platforms.

“All m############ want a story, I can give you stories,” Ray J stated throughout a sit-down with Cam Newton on the Funky Friday podcast.

“Here’s how algorithms work. I got nine platforms. The worse it gets, the better it gets for us, impression-wise, algorithm-wise, profit-wise, everything.”

The clip, recorded 4 months in the past, gained renewed consideration final week after Ray J was busted on Thanksgiving and arrested after LAPD officers responded to a 911 name at his house within the Porter Ranch neighborhood of Los Angeles.

The early-morning name reported a home dispute involving a firearm. The argument between Ray J and Princess Love was broadcast stay on social media, with viewers witnessing the couple argue over custody and vacation plans for his or her two kids, Melody and Epik.

During the livestream, Ray J allegedly picked up a handgun and appeared to load or deal with it in entrance of the digital camera. Princess Love accused him of pointing the weapon at her and others within the room. At one level, she instructed him she had referred to as the police, whereas Ray J was heard making threats towards one other man current.

LAPD arrived shortly after 4 A.M., detained him and booked him on a felony cost of constructing a legal menace. He posted $50,000 bail and was launched later that day. Ray J beforehand insisted the chaos is intentional.

“So the worse I get, the more money I can make. For free. I don’t have to pay anybody for ads. All I gotta do is f###### crash,” he stated. “All I gotta do is be going downward. F###### up. Losing your career. Frustrated. You’re going down. And they’ll post you every f###### day.”

When Newton requested if he was nonetheless in command of the narrative, Ray J replied, “Control is not even a question. We’re beyond control. We’re drawing it up and projecting it two years down the line.”

The resurfaced interview has sparked debate about whether or not Ray J’s latest conduct was a part of the identical calculated playbook.

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