Soulja Boy signed an unique Kick deal, planning year-long streams, and the platform good points one other main creator within the battle in opposition to Twitch dominance.

Soulja Boy locked down an unique streaming cope with Kick, saying plans to broadcast all through 2026.

The rapper made the transfer official on January 19, becoming a member of a rising roster of high-profile creators who’ve deserted conventional platforms. Screenshots of the rapper’s contract particulars surfaced on social media, with a number of TikTok movies claiming the deal is within the thousands and thousands.

“I’m the new face of Kick. This my s###,” Soulja Boy mentioned.

Kick has been aggressively pursuing main expertise to compete with Twitch and YouTube Gaming. The platform has already secured huge contracts with streamers like xQc and Adin Ross, reportedly price over $ 100 million mixed.

Soulja Boy’s determination displays Kick’s superior revenue-sharing mannequin in comparison with opponents. While Twitch takes a 50 p.c reduce of subscription income, Kick provides creators a 95 p.c break up.

The platform additionally supplies built-in clip creation instruments and devoted help groups.

The “Crank That” hitmaker brings a novel mix of music and gaming content material to his streaming strategy. His earlier on-line ventures generated thousands and thousands of views throughout platforms, making him a horny acquisition for Kick’s enlargement technique.

Fans expressed pleasure in regards to the announcement, anticipating a mixture of dwell music classes, gaming content material, and interactive experiences.

Soulja Boy and his streaming presence might appeal to new audiences who grew up along with his viral hits.

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