Skrilla made Hip-Hop historical past when Dictionary.com topped his viral “6-7” meme because the 2025 Word of the Year, however the Philadelphia rapper’s numerical creation has divided linguists and web customers alike.

The 26-year-old artist’s observe, “Doot Doot (6 7),” exploded throughout social media platforms all through 2025, with searches for “67” rising greater than sixfold since June, in response to Dictionary.com’s announcement.

The weird meme originated from Skrilla‘s stream-of-consciousness strategy to music creation.

“[67] just represents my brain.. like what comes up in my head,” Skrilla defined throughout a latest Genius interview. “Everybody that I played it for f***ed wit’ it but it was like funny.”

The rapper revealed that he initially leaked the track on Instagram to gauge his “zombies” fan base’s response earlier than its official launch.

“I liked it though so I end up leaking it on my instagram to see what my fans thought.. and that s**t went crazy,” he stated.

Dictionary.com’s choice to pick a quantity as its phrase of the yr has generated important backlash from conventional language purists who argue that numerical sequences don’t qualify as reliable phrases.

The controversy intensified when the publication recommended “67” may imply “so-so” or “maybe this, maybe that.”

For Skrilla, the which means runs deeper than web randomness.

“For me, it’s just ‘negative to positive,’” he defined. “It helped me turn from a negative person to a positive person.”

The meme gained extra momentum when 6’7″ Charlotte Hornets participant LaMelo Ball turned related to viral clips that includes the track’s hook.

Basketball followers started connecting the participant’s peak to Skrilla‘s numerical chant, creating an ideal storm of sports activities and Hip-Hop tradition convergence.

Generation Z and Alpha has embraced “67” as their newest software for complicated older generations, utilizing it as a response to nearly any query or assertion.

The phrase has appeared in numerous TikTok movies, sports activities broadcasts and on a regular basis conversations, cementing its place in modern slang.

Dictionary.com famous that “most other two-digit numbers had no meaningful trend over that period, implying that there is something special about ’67.’”

The publication’s annual phrase choice usually highlights how language evolves by way of common tradition, making Skrilla‘s contribution a testament to Hip-Hop’s continued affect on mainstream communication and the style’s unmatched means to create linguistic traits that transcend conventional boundaries and seize international consideration.

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