Pharrell Williams is taking Joopiter’s public sale expertise to the subsequent stage with a recent sale known as “The Art of Time: Rare & Coveted Watches.” Launching on July 16, this occasion options practically 30 distinctive watches spanning virtually 100 years, providing collectors one thing actually distinctive past the standard public sale staples.

Building on Joopiter’s previous standout moments—like auctioning Kid Cudi’s wardrobe and a automotive sale that closed down a New York road—the brand new watch public sale goals to shock fanatics with an unconventional combine. Caitlin Donovan, Joopiter’s international head of gross sales, curated the gathering with a transparent objective: to showcase extraordinary items that break free from the acquainted Paul Newman Daytonas dominating the market. “Our first watch auction is a natural evolution, driven by the enthusiasm of our international collectors and our commitment to curating what’s truly exceptional,” Donovan stated.

Among the highlights are a Patek Philippe Gondolo that includes an onyx dial, three vibrant Franck Muller fashions from the ’90s together with the quirky Crazy Hours, and a putting all-blue Richard Mille RM030 designed for Paris Saint-Germain. Rare entries from Japanese maker Otsuka Lotec additionally make an look with two ultra-limited editions.

The catalog of 27 watches ranges from accessible to extraordinary. On the entry stage, there’s an Ebel Sports Classic Chronograph with Zenith’s famend El Primero motion. Mid-tier items embrace a Rolex Air-King engraved with the Omani khanjar and an Audemars Piguet Royal Oak Concept skeleton. The top-tier alternatives showcase exceptional gems similar to a platinum Rolex Day-Date with a lapis-lazuli dial, a gem-studded Audemars Piguet Bamboo “Black Diamond,” a one-of-a-kind Cartier Tank Cintrée crafted below Cartier’s “New Special Order” program, the unique solid-gold Audemars Piguet Royal Oak 5402 BA, and main the pack, a coral-dial Piaget for Cartier Tank 9200.

For watch collectors uninterested in seeing the identical fashions again and again, Pharrell’s Joopiter public sale provides a refreshing and complicated various. Bidding is dwell now on Joopiter’s web site, with worldwide transport and estimates starting from 1000’s to a whole bunch of 1000’s of {dollars}.