To assist have a good time what would’ve been Nipsey Hussle’s fortieth birthday (Aug.15), the Los Angeles Metropolitan Transportation Authority launched a brand new marketing campaign, aiming to honor the late rapper’s legacy. ABC7 Los Angeles reviews together with briefly renaming Hyde Park Station to “Nipsey Hussle Station,” LA Metro can even provide two restricted version TAP playing cards that includes the rapper.

The effort is a part of a brand new initiative — Metro x Culture — which goals to “connect the agency with the heart of Los Angeles’ vibrant cultural landscape by collaborating with prolific local artists, musicians, community heroes and influential brands.”

“Hussle’s legacy goes far beyond music. He was a visionary who understood the power of community, connection, and opportunity. At Metro, we share his belief that public transportation is more than just a way to get around; it’s a vital lifeline that can unite neighborhoods, open doors, and uplift lives,” Metro CEO Stephanie Wiggins mentioned in an announcement.

In an announcement from Nipsey Hussle’s household, they mentioned they had been “proud to be partnering with Metro for the renaming of the station in honor of Nipsey for his 40th birthday. Access to Metro played a vital role in providing transportation from South Central to Watts to pursue his early musical aspirations.”

The assertion continues, “Metro helped bridge the gap, not just between neighborhoods, but between his vision and his future. Metro provides access and opportunity to so many people who, without this resource, wouldn’t be able to pursue their passions. The family hopes insight to Hussle’s early years utilizing the Metro will bring light to Hussle’s favorite quote, The highest human act is to inspire.”

On March 31, 2019, Nipsey Hussle was shot and killed in entrance of his Marathon Clothing retailer. He was solely 33 years previous on the time of his loss of life. Since then, the alleged shooter Eric Holder was discovered responsible and is at the moment serving a sentence of 60 years to Life.