Snoop Dogg will deliver Hip-Hop aptitude and vacation cheer to the NFL’s Christmas Day showdown between the Minnesota Vikings and Detroit Lions, headlining Netflix’s halftime present at U.S. Bank Stadium in Minneapolis.

The Snoop Dogg efficiency, dubbed “Snoop’s Holiday Halftime Party,” follows final yr’s blockbuster Beyoncé look, which drew 27 million viewers throughout Netflix’s first-ever Christmas Day NFL broadcast.

This yr, the West Coast icon takes the highlight with a festive set that guarantees music, vitality and shock visitors.

“NFL, Netflix, and your uncle Snoop on Christmas Day?” he mentioned. “We’re servin’ up music, love and good vibes for the whole world to enjoy. That’s the kind of holiday magic Santa can’t fit in a bag.”

Netflix has but to disclose who will be a part of the Long Beach legend on stage, however the streamer teased that particular visitors will seem throughout the dwell efficiency. The present will air throughout halftime of the 4:30 P.M. ET recreation between the Lions and Vikings.

Snoop’s latest booking provides one other milestone to his already packed 2024.

He was named AllHipHop’s 2024 Person of the Year after his viral run as NBC’s Olympic correspondent in Paris.

His humorous commentary and torch-carrying second throughout the Summer Games made waves throughout social media and helped cement his place as a popular culture fixture far past Hip-Hop.

Netflix’s Chief Content Officer, Bela Bajaria, mentioned the corporate needed to ship one thing particular to subscribers. “The ultimate gift we could give our members,” she mentioned. “We’re ready to drop it like it’s hot this holiday celebration.”

Last yr’s NFL Christmas debut on Netflix averaged 24 million viewers throughout two video games. Beyoncé’s halftime efficiency throughout the Ravens-Texans recreation was later launched as a standalone particular titled “The Beyoncé Bowl.”

The streaming big paid $150 million to safe the Christmas Day NFL rights as a part of its broader push into dwell sports activities, in response to music/music-news/netflix-nfl-halftime-snoop-dogg-christmas-day-1236452268/”>The Hollywood Reporter.

This yr’s doubleheader options Cowboys vs. Commanders at 1 P.M. ET, adopted by Lions vs. Vikings at 4:30 P.M. ET.

Snoop’s halftime present airs dwell on December 25 throughout the second recreation of the day.

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