NBA YoungBoy Sued Over Exclusive Merch Deal Ahead Of “MASA Tour”

NBA YoungBoy Sued Over Exclusive Merch Deal Ahead Of “MASA Tour”


Key Takeaways:

  • Westside Merchandising is suing YoungBoy Never Broke Again over a breech of their unique merch deal amid his upcoming tour.
  • The firm claims NBA YoungBoy tried to chop them out of the tour after receiving a brand new advance from one other merch companion.
  • The lawsuit additionally accuses the rapper of damaging different enterprise alternatives, together with a failed retail take care of Pure Atlanta.

As YoungBoy Never Broke Again readies for his “Make America Slime Again Tour,” he’s going through a federal lawsuit from a longtime retail companion alleging he tried to sideline them from his first headlining enviornment trek.

In a criticism shared by Billboard on Monday (Aug. 11), Los Angeles-based Westside Merchandising claimed NBA YoungBoy and his label breached an unique licensing deal. According to the submitting, Westside paid the rapper a $1 million advance in 2023 for the unique rights to promote his attire and different merchandise each on-line and at reside performances. The settlement allegedly additionally required NBA YoungBoy to advertise Westside’s merchandise, together with on Instagram.

Westside says that promotion by no means occurred — largely as a result of the rapper spent a lot of the contract time period in jail on gun fees. However, even after he was launched and pardoned by President Donald Trump, the corporate alleges NBA Youngboy nonetheless has not fulfilled his advertising obligations.

The state of affairs escalated after the MASA creator introduced his tour in May. Westside claims the rapper then despatched a letter terminating the deal, citing “poor performance” by the corporate. In its lawsuit, Westside argued the transfer was an try to interchange them with one other merch supplier for the tour, regardless of their unique rights.

“The purpose behind defendants’ purported termination is clear,” the criticism learn. “YoungBoy has embarked on a nationwide 32-date lucrative tour, and defendants have obviously obtained a new advance from another company to handle the touring merchandise.”

The “MASA Tour” is about to launch on Sept. 1 at Dallas’ American Airlines Center. Westside is in search of a courtroom order confirming its proper to promote merch on the reveals, in addition to unspecified monetary damages.

The submitting additionally accused NBA YoungBoy of undermining Westside’s different enterprise alternatives. One cited incident concerned a possible partnership with Pure Atlanta, which allegedly fell aside after NBA YoungBoy posted an Instagram remark calling the shop’s founder “unprofessional and clout chasing.”

“Although Westside was diligent, obtained numerous opportunities for the venture, and performed all of its contractual duties in good faith, YoungBoy did nothing except fail to perform his duties, while impeding Westside’s efforts, and causing the parties to lose significant opportunities and profits,” the lawsuit states.

Representatives for NBA YoungBoy didn’t instantly reply to requests for remark.



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