PepsiCo simply took the glow out of Doritos and Cheetos, promising the identical taste with out the orange finger trauma.

PepsiCo is out right here telling America to loosen up, wipe your fingers on a serviette and belief them once more. How are we supposed to try this, being so health-minded? The snack / beverage large not too long ago introduced that Doritos and Cheetos are getting a cleaned up and glowed down. They have a brand new, new line of snacks referred to as Simply NKD. They are eliminating stuff that we’ve hoped for.

They say the snacks received’t be wack both.

Part of the attract of Doritos is that orange mud identified to stain a hood or coat your fingertips. Now, we will be daring with out wanting radioactive. All jokes apart, PepsiCo is taking this severely.

PepsiCo’s chief advertising and marketing officer Hernán Tantardini framed it like a cultural second, calling it a snacking revolution and even a renaissance. “Trust us, we taste the same, we just look a little… humble now.” There aren’t any colours, no synthetic flavors however nonetheless have that yummy, crunching style. Wellness is a vibe in ’25! Oops…shall we say ’26 since we’re all about to be all “New Year, New Me.”

Now let’s discuss timing.

This announcement drops whereas federal regulators, together with U.S. Health Secretary Robert F. Kennedy Jr., are loudly speaking about phasing out petroleum based mostly meals dyes by the top of subsequent yr. The Food and Drug Administration is monitoring all the things. PepsiCo, in the meantime, says completely nothing about any of that and simply made some bare Doritos.

And right here is the funniest half.

These snacks aren’t truly colorless, they’re simply coloured like a daily degular corn chip coloration. That Nacho Cheese taste remains to be booming, however that’s it. This simply means Doritos needs to maintain your loyalty as you smart up. Good for them.

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