Key Takeaways:

• Mac Miller’s property launched a brief movie to honor the legacy of GO:OD AM on its tenth anniversary.
• The movie options uncommon behind-the-scenes footage and commentary from shut collaborators.
• GO:OD AM marked Miller’s main label debut and a artistic shift towards a extra assured sound.

Time actually does fly! On Thursday (Sept. 18), Mac Miller’s third studio album, GO:OD AM, formally turned 10. To have a good time, the late rapper’s property launched a brief movie titled GO:OD AM (Time Flies, Try To Catch It).

“I think, for me, I wanted the album to feel like a breath of fresh air. A lot of the music I had done recently was a little darker and sad,” Miller says to open the clip. “I wanted this album to kind of be a departure from that and feel confident and positive.”

Directed by frequent collaborator Sam Balaban, GO:OD AM (Time Flies, Try To Catch It) treats followers to fairly a little bit of beforehand unseen footage and commentary from among the individuals closest to the “Self Care” artist. For instance, audio engineer Josh Berg mirrored on Miller spending time with Rick Rubin in Malibu for “a little bit.”

“That’s where GO:OD AM really came to be,” he stated. “I was wherever he was for a long time.” Moments later, video director Rex Arrow added, “We lived together the summer of 2014. He never stopped recording.” Also featured are Miller’s supervisor, Christian Clancy, and Quentin “Q” Cuff. Watch the brief movie under.

GO:OD AM marked Miller’s label debut with Warner Records. “I think it was just time. I mean, this is the first time I’ve had a real budget to work with, which is nice,” he shared about six minutes into the video. “Actually being able to have cool marketing ideas and see them happen, like I’m going to get a billboard.”

The 17-song effort housed “ROS,” “100 Grandkids,” and maybe most famously, “Weekend” that includes Miguel. Other artists featured on the LP included Ab-Soul, Chief Keef, Little Dragon and Lil B.

In January, Miller’s property launched Balloonerism, an album he had been engaged on across the similar time as GO:OD AM, on streaming companies. “It is a project that was of great importance to Malcolm, to the extent that he commissioned artwork for it, and discussions concerning when it should be released were had regularly,” they wrote on the time.