Ludacris Replaces Sick Santa Claus & Gives Out Benz Sprinters
Ludacris crammed in for a sick Santa Claus whereas donating an electrical van to his basis for city youth.
Ludacris stepped into Santa’s boots for Mercedes-Benz’s newest vacation marketing campaign after the large man referred to as in sick. The Atlanta rapper traded his typical gear for a contemporary crimson go well with to deal with Christmas duties within the luxurious automobile model’s festive content material collection.
The Hip-Hop star plays himself, filling in for an under-the-weather Santa Claus in movies that launched December 19 and run via December 23.
Ludacris brings his signature Atlanta model to the North Pole gig, sporting an up to date model of the basic Santa outfit whereas delivering vacation magic along with his personal twist.
Merkley+Partners created the marketing campaign content material for Mercedes-Benz’s third annual “Holidays With Love” initiative. The collection ties into the automaker’s “12 Days of Christmas” program, through which model ambassadors donate electrical eSprinter vans to nonprofits of their selection.
Ludacris gifted his eSprinter to The Ludacris Foundation, which works to enhance lives for city youth and households. The rapper seems in a single video pulling an enormous inexperienced bow from his Maybach and putting it on the donated car.
“It’s one thing to talk about giving back, but it’s another to show up and provide real tools that can change the game for an organization,” Ludacris said. “I’m honored to be a part of this initiative, giving an eSprinter to The Ludacris Foundation so they can continue to do their incredible work in my community.”
Before changing into Ludacris, Chris Bridges used the rap identify Kris Kringle to write down Christmas-themed lyrics as a younger artist.
The Mercedes-Benz partnership brings him full circle again to his vacation music roots. A follow-up business launches on December 26 to proceed the storyline.
Other celeb ambassadors collaborating within the eSprinter donation program embrace Martha Stewart, Lucy Liu and Tracee Ellis Ross.
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