Key Takeaways:

• Lil Uzi Vert adopted up “Chanel Boy” with a shock drop of their “Relevant” video.
• The visible, directed by SeeWorldTurtle, options Uzi in excessive vogue appears to be like and a minimalist set.
• The rollout hints at a brand new visible course and branding technique for Uzi’s unbiased period.

As Rap-Up beforehand reported, Lil Uzi Vert returned to the scene with a brand new single titled “Chanel Boy,” marking their first official drop since parting methods with Generation Now. Not lengthy after that arrived, the Philly expertise continued constructing new momentum with the equally infectious “Relevant.”

Produced by Rima Thugger, Argenis “Trilla” Peguero, and 1600trill, “Relevant” was accompanied by a SeeWorldTurtle-directed visible that showcased Uzi dressed to the nines in numerous excessive vogue items. “I am an addict, I want the cabbage, I want the baddest, her a** the fattest, couldn’t go right up, picked her up in the Brabus, G-Wagon, I’m smashin,’ she said I’m the captain…” they boastfully rapped in an all-white room.

Alongside the discharge, Uzi introduced a brand new partnership with Roc Nation Distribution and a separate take care of Roc Nation Publishing. “Uzi is a global icon and a dynamic force in the music industry, so we’re thrilled to work together with them in this new capacity,” stated Roc Nation Distribution president Krystian Santini. “Our partnership is centered around empowering Uzi to continue building their legacy, with full creative control and the resources to take their artistry to new heights.”

“Relevant” follows the rapper’s most up-to-date studio album, Eternal Atake 2, which was launched final 12 months by way of Generation Now and Atlantic Records. The mission served as a sequel to 2020’s Eternal Atake, an album partially impressed by Heaven’s Gate that debuted at No. 3 on the Billboard 200.

In an interview with music/music-features/lil-uzi-vert-interview-eternal-atake-2-1235150226/”>Rolling Stone, Uzi spoke on eager to get again to their roots relating to Eternal Atake 2. “There are lyrics in my songs that are good and lyrics in my songs that are playful, but it’s usually about the tone of my voice in the song,” they defined of their musical strategy. “They’d say, ‘Oh, Uzi just made another hit.’ It’s the tone. So, it’s a different bag and pocket that I usually get into when it’s time to cook up something.”