Key Takeaways:

• Lil Uzi Vert’s new single, “Chanel Boy” debuts a daring fashion-forward visible fashion.
• Its accompanying music video leans closely into Chanel aesthetics, from pillows to sneakers.
• Uzi’s shift from Generation Now to Roc Nation Distribution indicators a brand new period of inventive management.

First Tyla, now Lil Uzi Vert — musicians appear to essentially be loving Chanel as of late. On Monday (Nov. 24), the Philadelphia rapper ended their year-long hiatus from releasing music with “Chanel Boy.”

“One, two, three / A-B, don’t forget the double C / Chanel on my glasses, I double see / Still bitin’ Chanaynay, it’s ugly / So many pearls on my neck, look religiously,” Uzi raps on the brand new observe, which unsurprisingly arrived alongside a music video stuffed with items from the French luxurious home.

The visible companion opens with somebody doing donuts outdoors Philly’s Franklin music Hall. Moments later, we see the “Just Wanna Rock” artist asleep on a Chanel pillow, then sipping from a double cup of their Chanel sneakers. Clearly, Uzi takes “Chanel on my feet” extraordinarily literal.

Watch the video for “Chanel Boy” beneath.

Notably, “Chanel Boy” was Uzi’s first drop as a newly unbiased artist. So, whereas they aren’t signed to the label in a standard sense, they did be part of JAY-Z and Rihanna as the one artists managed by Roc Nation whereas additionally being signed to the company’s distribution arm. Previously, the four-time Grammy nominee was with Generation Now below its three way partnership with Atlantic Records, which dealt with the discharge of 2024’s Eternal Atake 2.

“Uzi is a global icon and a dynamic force in the music industry, so we’re thrilled to work together with them in this new capacity,” Roc Nation Distribution president Krystian Santini mentioned in a press assertion. “Our partnership is centered around empowering Uzi to continue building their legacy, with full creative control and the resources to take their artistry to new heights.”

Eternal Atake 2 was met with a reasonably lukewarm reception when it dropped — even though the LP debuted at No. 3 on the Billboard 200. The 16-track challenge included a lone characteristic from Big Time Rush and surefire cuts like “Light Year (Practice)” and “Not An Option.” That being mentioned, it’s doable that the discharge was extra about wrapping up his contract, contemplating we by no means received the tour they promised or extra music movies after “Chill Bae.”