Lil Baby’s latest mission, The Leaks, has change into the middle of dialog on social media, not just for its music however for the dialogue surrounding its early gross sales projections. The rapper launched the tape on December third, 2025, selecting a mid-week drop as an alternative of the same old Friday schedule. The launch adopted a number of weeks of buildup as he unveiled new tracks every Wednesday for his “Wham Wednesdays” rollout. Songs like “Try to Love,” “Otha Boy,” “Real Sh*t,” and “Middle of the Summer” helped create momentum main as much as the complete mission.

However, after the album arrived, on-line chatter shifted towards numbers. Projections estimated The Leaks at 14–15K models, and one remark evaluating the efficiency to an NBA YoungBoy mission ended up drawing a response from Baby himself. When a consumer on X joked, “dam yb leaks projects outsold shocking,” Baby rapidly replied: “One day not first week crazy.” His alternative to interact set off a brand new spherical of reactions from followers.

Some customers criticized him for responding to random accounts, with one saying, “Ya u know a n***a washed when they keep responding to fan accounts in they free time.” Another individual provided a concept concerning the launch date, writing: “Im a conspiracy theorist. And this was a business decision. He was scared to flop so he dropped on a Wednesday so it would count only 1 day of sales/streams. His team knew what they were doing by dropping it on Wednesday.”

Before the controversy over numbers started, Baby had defined the timing of the mission on Instagram. “Happy B Day To Me ! What’s A Better Way To Get The World To Celebrate Wit Ya , Then Dropping A Tape ?? ‘The Leaks’ Out Nowwwwwww ! Shoutout To Whoever Be Leaking My Sh*t , Yall Made This Possible!!” he wrote.

Originally supposed for a September launch, the mission options appearances from Playboi Carti, Young Thug, Lil Yachty, Veeze, Lucki, Skooly, Bino Rideaux, Rylo Rodriguez, and G Herbo. Contributors on the manufacturing facet embody Wheezy, June the Genius, TM88, Murda Beatz, and Frankie Bash.