Kim Kardashian spotlighted her “Kimsmas” marketing campaign by revealing a white minidress with fur and satin accents.

Kim Kardashian turned heads and timelines on December 5 with a putting white minidress that doubled as a visible centerpiece for her increasing “Kimsmas” vacation marketing campaign. The SKIMS founder shared a sequence of Instagram photographs displaying off the festive look, which fused winter whimsy along with her signature high-glam aesthetic.

The standout outfit featured a plunging neckline and outsized satin bows on the shoulders and chest, whereas a pretend fur hem added a playful seasonal twist. Kardashian paired the gown with sheer lace tights, white heels trimmed with fur and a dramatic satin headband topped with a big bow.

She captioned the put up “Merry Kimsmas” with a Christmas tree and reward emoji, persevering with the branding push that’s turn out to be a fixture of her December content material technique.

This newest Instagram drop adopted her debut “Kimsmas Live!” TikTookay livestream on December 3: a 45-minute interactive procuring occasion showcasing SKIMS’ vacation assortment. The broadcast marked the model’s first foray into stay social commerce.

Kardashian additionally launched her second SKIMS x The North Face collaboration this week, that includes winter-ready puffer jackets and technical outerwear alongside her signature shapewear.

Beyond clothes, Kardashian gave followers a glimpse into her residence’s elaborate Christmas setup, which she described as “insane” in an Instagram Story. The decor featured an indoor forest theme, additional cementing her all-in strategy to vacation branding.

She’s additionally been gifting SKIMS objects to family and friends as a part of her seasonal advertising rollout, leveraging her private model to drive engagement and gross sales.

The timing of the minidress reveal aligns with SKIMS’ vacation gross sales push, as the corporate ramps up its seasonal choices and celeb tie-ins main into the ultimate stretch of 2025.

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