Kim Kardashian is beneath fireplace after casting her 12-year-old daughter, North West, in a brand new SKIMS vacation marketing campaign in collaboration with Cactus Plant Flea Market, prompting critics to query the choice to highlight a baby in a model identified for grownup shapewear.

The marketing campaign, set to launch November 20, showcases North modeling a teddy bear-themed hoodie and sweatpants set, a part of the upcoming SKIMS x Cactus Plant Flea Market assortment.

While the outfit itself is age-appropriate, many on-line commenters took concern with the general context, stating the model’s affiliation with lingerie and grownup loungewear.

@kimkardashian North West for Cactus Plant Flea Market × SKIMS, launching November 20 at 12PM ET. @SKIMS music/original-sound-7573832736146737950?refer=embed”>♬ unique sound – Kim Kardashian

Social media customers didn’t maintain again. Some questioned why North wasn’t in class, whereas others criticized the heavy make-up she wore within the shoot.

“Am I the only one who remembers when Kim Kardashian photoshopped then EIGHT YEAR OLD (8!!!) North West’s waist in an instagram post to give her an hourglass shape? They will never make me like this woman!” one consumer snarled. Another wrote: “This doesn’t look 13 years.”

Kardashian beforehand responded to all the criticism throughout an interview with Entertainment Tonight, saying, “I think it’s just in her blood and who she is and what she loves to do. So, it’s a fine line as a parent to figure that out together.”

This isn’t the primary time Kardashian has been scrutinized for her parenting decisions involving North.

In October, backlash erupted after the preteen appeared on TikTok sporting faux facial tattoos, coloured contact lenses and pretend piercings.

More just lately, North confirmed off dermal piercings in her fingers, drawing concern from medical professionals who warned in regards to the “high risk of complications” and questioned whether or not a baby may deal with the mandatory aftercare.

Kim Kardashian beforehand addressed that criticism on the “Call Her Daddy” podcast, explaining her method to parenting within the public eye.

She emphasised her help for North’s artistic expression regardless of the fixed judgment, saying she tries to steadiness encouragement with accountability.

The SKIMS vacation assortment drops November 20, 2025.

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