Kendrick Lamar’s explosive collaboration with SZA, “Luther,” has crossed the one billion stream threshold on Spotify, hitting the mark sooner than any of his earlier data. Dropped in November, the observe took simply seven months to succeed in the milestone—outpacing the eight-month climb of his viral hit “Not Like Us.”

It’s the eleventh time Lamar has joined Spotify’s billion-stream membership, an area he already occupies with chart heavyweights like “HUMBLE.,” “Cash Bushes,” and “All of the Stars.” The velocity of “Luther’s” ascent underscores Lamar’s unmatched momentum in right this moment’s rap panorama. Past its streaming success, “Luther” has dominated the Billboard Sizzling 100, holding the highest slot for 13 straight weeks and main the hip-hop chart for a staggering 25. The observe has develop into a cultural mainstay, cementing its presence throughout radio, social media, and reside levels alike.

Lamar’s BET wins and tour cement his reign

Lamar’s latest sweep on the BET Awards added to the victory lap. Returning to his hometown of Los Angeles, he walked away with 5 wins, together with Album of the Yr and Greatest Collaboration—sharing two of the honors with inventive accomplice Dave Free. “I haven’t been right here in a very long time, however my coronary heart has at all times been with BET,” he informed the group. “I’ve made certain they characterize our tradition authentically, inserting me within the coronary heart of the music that resonates with individuals.”

He added, “To my people within the constructing and my LA natives within the again, I see you. God before everything, to my firm pgLang, SZA within the crowd—we’re presently on tour, so don’t miss our present. We’re going to maintain this momentum going, and I actually admire all of you.” The duo is presently mid-run on their Grand Nationwide Tour, closing out North American stops earlier than taking their stage present to stadiums throughout Europe. The run has drawn huge crowds and important reward, reinforcing each artists’ cultural and industrial dominance.