Food critic and viral TikTookay creator Keith Lee is utilizing his platform to deal with meals insecurity and encourage generosity this vacation season. In a video posted on October 31, captioned “How Many Brands Can We Get In The Chat?”, Lee reimagined a viral social media pattern to give attention to feeding households somewhat than receiving model items.

Instead of requesting public relations packages, Lee requested firms to hitch him in donating meals to folks in want, significantly because the United States faces a attainable authorities shutdown that might disrupt SNAP (meals stamp) advantages for hundreds of thousands of households.

“When I first started making videos on this page, I was making food for my wife four times a day,” Lee defined within the put up. “How was I getting that food? Off food stamps and gift cards that people were giving me to make food for my wife.”

The 27-year-old meals critic, recognized for his candid restaurant opinions and group outreach, mirrored on how these early struggles formed his mission. “I’ve always had bad social anxiety,” he mentioned. “I made a video once talking about how I was getting used to being around people — and how I was doing that was making meals for the less fortunate and passing them out.”

Keith Lee’s Food Giveaway

Lee emphasised that the initiative is just not tied to any monetary achieve or model collaboration. “I refuse to take any money,” he mentioned. “I don’t want no partnership when it comes to this. I want this to be specifically about the families we’re feeding and the holidays we’re making.”

The video ended with a private second as his daughters entered the body. “This is what it’s about,” Lee mentioned, gesturing towards them. “It’s about these babies. It’s about their holidays.”

Within hours, the put up drew tons of of responses from small companies and nationwide manufacturers providing help. Lee later advised followers he would put up updates on Instagram because the initiative develops. “If you’re a brand and you want to be a part of it, I’ll see you in the comments,” he mentioned. “God bless you.”

Lee’s message shortly reworked a lighthearted on-line problem right into a rising motion of compassion — one meal at a time.