Juvenile’s current run of viral “car raps” — together with a four-million-view clip — has sparked a contemporary wave of consideration because the New Orleans legend readies new music.

Juvenile is discovering contemporary momentum in one of many easiest locations conceivable: the entrance seat of his automobile.

The New Orleans rap icon, identified for classics like “Ha,” “Slow Motion” and different hits, says his current behavior of posting brief freestyle-style clips whereas driving has unexpectedly created a brand new lane of fan engagement. Several of the movies have crossed two and three million views every — with one current clip hitting 4 million.

“I’ve been posting these little flows riding in the car, and they’ve been going crazy,” Juvenile advised AllHipHop throughout a current dialog. “This one in particular hit four million. I’m getting ready to drop it. It’s called ‘Me B,’ featuring a girl named Genesis the Gawd. It’s crazy.”

The regular stream of “car raps” has launched Juvenile to a brand new technology of listeners whereas reactivating longtime followers who first embraced him throughout Cash Money Records’ late-Nineties run. The phenomenon additionally underscores the rapper’s enduring means as a common of the tradition.

Juvenile says the freewheeling model behind the clips isn’t a departure from his artistic DNA. He in contrast the method to the “beautiful chaos” he and producer Mannie Fresh tapped into whereas crafting 400 Degreez, the platinum album that helped solidify the sound of Southern rap within the mainstream.

“Mannie kept changing the beat and I kept changing how I wanted it,” he stated. “Chaos turns into something great. That’s how it’s always been.”

The rapper additionally mirrored on the early skepticism he confronted from listeners unfamiliar with New Orleans’ sound. His breakout monitor “Ha” confused some Northern audiences at first, however its originality, paired with huge radio assist, pushed it into heavy rotation nationally.

“I knew it was something that would grow on people,” Juvenile stated. “I was hoping they heard it so many times it would ruin them.”

Now, a long time later, he’s watching an identical phenomenon unfold. His car-shot verses, delivered casually via the lens of a cellphone, have grow to be appointment viewing on social media. And Juvenile, 49, has no plans to decelerate.

“This Juvenile thing — I’m not stopping,” he stated.

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