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Justin Bieber, Gunna and Sexyy Red

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Key Takeaways:

• Bieber’s seventh album ‘SWAG’ delivers a genre-blending mixture of Hip Hop, R&B and pop throughout 21 tracks.
• The challenge consists of first-time collabs with Gunna, Sexyy Red, Cash Cobain and comic Druski.
• Skits, love songs and introspective moments present Bieber balancing humor and vulnerability.

Justin Bieber is standing on enterprise along with his seventh studio album, SWAG. Released on Friday (July 11), the Grammy Award winner delivered a hefty 21-track providing with appearances from Gunna, Sexyy Red, Lil B, Cash Cobain and Druski, amongst others.

The options, though largely first-time collaborations, will not be fully stunning, particularly since Justin — or Lil Bieber, as he just lately modified his Instagram deal with to — has crossed over into rap quite a lot of instances. Earlier this 12 months, he was noticed turning up with Sexyy Red for her twenty seventh birthday and appeared on a still-unreleased remix of Rob49’s viral smash hit “WTHELLY.” That being stated, the artist hasn’t forgotten what acquired him right here within the first place: his voice.

On tracks like “WAY IT IS,” Justin sings about love in what appears like one million methods, whereas his particular visitors — Gunna, on this case — both match his power or just persist with their strengths. Cash Cobain takes the latter method on “SWAG,” albeit it’s notably not his typical sexy-drill model. Meanwhile, Lil B is restricted to simply doing the intro and outro on the already-brief “DADZ LOVE.”

Some of probably the most hilarious moments on the album — other than Sexyy Red telling us she “be in them sheets” on the gradual burning “SWEET SPOT” — come courtesy of Druski. The comic pops up on three skits, together with “SOULFUL,” the place he jokes, “You kinda sound Black on this motherf**ker, man.” He provides, “Your soul is Black. Your skin white, but your soul Black, Justin, I promise you, man,” as Justin presumably,repeats, “Thank you.”

There are some deeper moments on the LP, too. For instance, “WALKING AWAY” finds Justin considering taking a “break” from his relationship with Hailey Bieber earlier than finally deciding, “Baby, I ain’t walking away / You were my diamond.” The practically hour-long providing undoubtedly delivers on its promise.