Jonathan Majors and Meagan Good have launched their first three way partnership as a married couple: Honor Culture, a wellness model that blends health, psychological well being, and community-building into one way of life platform. With a deal with holistic care and collective therapeutic, the mission marks a shift from celeb endorsement to a deeply private mission.

The model’s debut came visiting the weekend by way of coordinated Instagram posts. Dressed in matching Honor Culture gear, the couple shared a sequence of exercise pictures—one placing picture reveals Majors lifting Good on his shoulders, underscoring the model’s themes of belief and energy. “Sᴏᴍᴇᴛʜɪɴɢ’s ᴄᴏᴍɪɴɢ …Sᴛᴀʏ ᴛᴜɴᴇᴅ @h0n0rculture,” Good captioned the publish. The launch shortly gained traction on-line, sparking pleasure from followers desirous to be taught extra. “And I’m gone support it! … I don’t even know what IT is yet,” one person commented. Another added, “Date idea: let’s go workout & grab smoothies after!”

Majors and Good launch a wellness motion grounded in therapeutic

Though grounded in bodily coaching, Honor Culture is being framed as extra than simply one other health model. Majors and Good are shaping it as a purpose-driven motion—one which prioritizes wellness by shared expertise, emotional resilience, and inclusive neighborhood help. The rollout follows the couple’s quiet marriage ceremony ceremony this March, held in a Los Angeles yard with solely their moms in attendance. Majors’ mom, a pastor, officiated the union, whereas Good’s mom served as the only real witness.

Their engagement was simply as intimate. Majors proposed in Paris after receiving her father’s blessing, and the 2 later exchanged engraved rings throughout a celebratory journey to Hawaii. The information got here 4 months after they made their relationship public on the Ebony Power 100 Gala—the identical occasion the place they first met in 2022. Public consideration round their relationship intensified in 2023 as Good finalized her divorce from DeVon Franklin and Majors confronted ongoing authorized challenges. Throughout that interval, Good stood visibly by his facet, attending court docket appearances and displaying help within the face of scrutiny.

In an interview with AllHipHop earlier this yr, Majors spoke candidly about their connection, describing a bond cast by each private development and shared goal. With Honor Culture, the couple is inviting the general public into that journey—encouraging others to discover wellness not simply by health, however by unity, intention, and the assumption that therapeutic could be a communal act.