Inside The Producer’s Room: WorldWideFresh Shares 2025 Trends No One Saw Coming
In 2025, music producers are now not confined to studios, cities, and even genres. The fashionable producer is world, unbiased, tech-savvy, and culturally fluent- shaping sounds that transfer effortlessly from TikTok to radio to worldwide charts.
As music as a complete continues to evolve, Producer WorldWideFresh is looking consideration to the 2025 tendencies that drove the tradition ahead.
Akil King, professionally referred to as WorldWideFresh—or just Fresh—is a 16-time Grammy-nominated, four-time Grammy-winning songwriter and producer whose affect reaches far past his Brooklyn roots. Raised in Brownsville, Fresh turned humble beginnings into a worldwide profession, amassing over 100 million information offered, greater than 5 billion streams, and 944 songwriting and manufacturing credit so far.
Fresh has contributed to No. 1 albums and singles throughout almost each main world style, together with R&B, pop, hip-hop, Afrobeats, reggae, Okay-pop, nation, and Latin music. His pen and manufacturing have formed defining moments in fashionable tradition—from Beyoncé’s Grammy-winning “Black Parade” to Coi Leray’s world hit “Players,” and Doechii’s viral smash “What It Is.”
music-trends”>Fresh talks 2025 music tendencies:
How would you describe the sound of 2025?
The sound of 2025 will be summed up in a single phrase: R&B. It was the 12 months the style absolutely re-centered itself because the emotional and artistic spine of music once more.
What textures, rhythms, or inventive approaches outlined this 12 months for you?
This 12 months was about getting again to the core of music authenticity, originality, and intention. Creating from the guts, for the artwork, somewhat than chasing cash, metrics, or recognition. The focus shifted again to feeling.
What was the most important manufacturing pattern you observed in 2025, and the way did it affect your personal work?
music returning to the core root of the late 90s early to mid 2000s really feel. It’s like music went forward simply to return again once more. Pretty a lot historical past repeating itself.
Did you see any sudden sonic shifts this 12 months sounds, genres, or strategies that immediately took off?
The sudden sonic shifts that I observed this 12 months was the flexibility to mix edgy hip hop drums over melodic R&B rhythms. Which results in the style that took off unexpectedly, R&B music. The 2 major acts the helped restore & rebirth that was Leon Thomas and Kehlani.
Which artist or mission did you’re employed on this 12 months that finest represents the place music is headed?
There had been plenty of initiatives I labored on that finest represented the place music is headed as we speak wine, Honey Bxby’s “Raw Honey”, 2. Elmiene “Heat the Streets” 3. 4batz “Still Shining” 4. Josh Levy “Hydraulic” which is exhibiting that there was going to be an enormous explosion in R&B music in 2026. And these 4 artists are all younger R&B trailblazers in their very own proper, which might be setting the stage for an enormous explosion in R&B music in 2026.
How did regional sounds—NY drill, Jersey membership, Afro-fusion, ATL entice, West Coast bounce—evolve in your opinion?
I imagine New York drill has developed since Cash Cobain has put his spin on it and develop horny drill. I feel jersey membership music has developed because the delivery of Zeddy Will he makes Jersey membership music enjoyable once more and makes folks wanna dance and revel in themselves carefree like they used to.
Afro fusion has developed as a result of now completely different genres of artist are placing their spin on afro beat music. Which is making it extra common to the plenty.
Atl entice music has developed since Metro Boomin. Who’s one in all my favourite producers has returned ATL entice music again to its regional house. Helping new acts break to prime 40 heights akin to YKNiece With document like “take me through there”.
West Coast bounce has developed because the return of Kendrick Lamar serving to to not simply evolve the music however evolve, new artist and producers concurrently.
Has AI-assisted manufacturing or new plugins change your workflow? If so, how?
Yes, AI manufacturing and plugins helped with workflow once I was in a position to go to the studio create a track for an artist that I like and as a substitute of ready for the actual artist to document the document use an AI plug-in to take the likeness of that artist and permit me to listen to what it will feels like with The Artists voice.
Were there any inventive dangers you took this 12 months that felt completely different from earlier years?
The inventive threat I took this 12 months was not chasing the extra established artist and investing my time in artist creating and serving to to construct and break new acts akin to Honey Bxby, Zeddy Will, and Wesley Franklin.
How have TikTok, Reels, or short-form platforms influenced how producers method making information in 2025?
I imagine it has influenced producers on their method of constructing music in 2025. It is just the the best device to measure & gauge what the children are into. I imagine it’s a direct indicator to what youngsters love probably the most about music and most instances imagine it or not TikTok truly tendencies with nice music that folks like and never simply stylish music sound bites or click on bait.
What sounds or tendencies do you suppose will dominate and re-emerge in 2026?
The sounds that can dominate in 2026 is R&B music and hip-hop music will make a comeback. Okay-pop music goes to get greater and I imagine we’re going to see extra boy and lady bands in 2026. I additionally imagine hip hop goes to make a come again as a result of it’s within the reset part. I feel we’ll see the return of Drake dominating, extra nice music from future, 21 savage and likewise new acts like JID & BIG Xthe plug.
Heading into 2026, my focus is on inventive dominance and legacy. WorldwideFresh is positioned to turn into one of many prime 5 main producers within the trade, with a robust presence throughout radio and streaming platforms. At the identical time, I’m constructing Money Well Spent Records alongside my companion Verse Simmonds right into a label recognized for high quality, tradition, and longevity a model that artists, followers, and the trade acknowledge as a real family title.
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