Soulja Boy is promoting rebranded Retroid gaming handhelds with out permission at double the worth, going through potential authorized motion.

Soulja Boy has returned to his controversial gaming console enterprise, now promoting actual replicas of Retroid gaming handhelds with out the corporate’s permission at greater than double the unique value.

The rapper is advertising the gadgets by way of his web site, souljaboy.net and Instagram account, “SouljaBoyGame.”

The handhelds are equivalent to Retroid’s Pocket Flip 2 and Pocket 4 fashions, however characteristic Soulja Boy branding photoshopped over stolen product pictures. Retroid officers confirmed they haven’t any licensing settlement with the artist.

“I didn’t know about this. This is not any kind of official licensing deal. He does not have permission to rebrand our products and sell them as his own. The Retroid Pocket Flip 2 is patented in the U.S by ourselves,” a Retroid representative told RetroDoDo.

The pricing scheme exhibits Soulja Boy promoting the Retroid Pocket Flip 2 for $436.50, in comparison with Retroid’s official value of $209. His Instagram posts promote the gadget, claiming “it has Sonic, TikTok, Instagram and everything ya need.”

This marks Soulja Boy’s third enterprise into gaming hardware controversies. In 2018, he confronted authorized motion from Nintendo for promoting unauthorized consoles loaded with copyrighted video games.

The firm threatened prison expenses, forcing him to close down operations. An identical incident occurred in 2021 when he partnered with TRDR to rebrand unique Retroid gadgets.

The timing proves significantly difficult for Soulja Boy, who was ordered to pay $4 million in a sexual assault case in April 2025.

Retroid has indicated they plan to pursue authorized motion in opposition to the unauthorized use of their patented designs and stolen advertising supplies.

The firm values its merchandise and group relationships, making this unauthorized rebranding significantly problematic.

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