Billy McFarland is again within the headlines because the disgraced Fyre Festival founder tries to dump the notorious model on eBay, beginning the public sale at simply $0.01.

The itemizing consists of the whole Fyre Festival package deal: logos, domains, social media accounts, advertising and marketing supplies, e-mail and SMS lists, and even a “Caribbean Festival Location Option.”

As of Tuesday night, the public sale had drawn 71 bids and climbed to $100,000.

“We’ve had over 1,000 offers for the Fyre brand, but I am done playing games,” Billy McFarland mentioned in an Instagram post on July 9. “Through all the noise, the chaos, the hype, and the craziness, Fyre has had over 32 billion impressions online since 2017. Whoever owns the Fyre brand will have an attention engine to launch festivals, do merch collabs, do insane pop-ups, run live streams, or build a media brand.”

The auction additionally consists of what’s described as “a loot box of worthless goodies,” a nod to the pageant’s legacy of overpromising and underdelivering.

The choice to promote comes after a failed seven-figure take care of filmmaker Shawn Rech, who had deliberate to combine the model into a brand new music streaming enterprise.

That settlement collapsed after 5 days of talks, regardless of McFarland staying quiet to let the customer make the announcement.

McFarland formally put the model up on the market in April 2025 following delays with Fyre Festival 2, which was scheduled for May 2025 in Playa del Carmen, Mexico.

The occasion was postponed because of allow points with native officers and logistical issues.

Fyre Festival grew to become a cautionary story in 2017 after attendees arrived within the Bahamas to seek out no infrastructure, no music, and no lodging.

The chaos led to lawsuits, documentaries, and McFarland’s conviction for defrauding buyers and ticket patrons out of greater than $26 million. He was sentenced to 6 years in federal jail in 2018 and launched in March 2022 after serving lower than 4 years.

Despite the model’s disastrous previous, McFarland insists it nonetheless holds worth. The eBay public sale stays stay, with bidding persevering with to rise.

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