Key Takeaways:

• Future’s appointment as a Friend of the House alerts Louis Vuitton’s deeper embrace of hip hop tradition.
• The rapper’s vogue presence has grown, from Met Gala appears to be like to Paris Fashion Week appearances.
• This transfer highlights the continued affect of hip hop artists in shaping international luxurious vogue.

Future is thought for sustaining loads of mutually helpful relationships within the music trade. Apparently, the Atlanta rapper’s affability additionally extends to his vogue acumen, too, as he’s been named a Friend of the House by Louis Vuitton.

The famed French luxurious vogue home made the announcement on Monday (Dec. 15). Basically, the WE DON’T TRUST YOU artist will function a model ambassador.

“Future embodies the core values of Louis Vuitton, including creativity, artistry and a pioneering spirit that resonates with international audiences,” a LV consultant mentioned in a press assertion. “His unique style and creative vision make him an invaluable addition to the Louis Vuitton family.”

At the Met Gala again in May, the place he first debuted his blonde hairstyle, the “Jumpman” rapper was seen sporting a custom-made gray quarter-zip outfit by Vuitton. He was additionally noticed on the vogue home’s Spring/Summer 2026 men’s show during Paris Fashion Week in June.

On Monday, Future Hendrix appeared in a clip shared on LV’s Instagram. The caption reads, “As inspiring and innovative journey unfolds with the new Friend of the House, tracing the core values held by Louis Vuitton and [Pharrell Williams] — a testament to creativity, artistry and a pioneering spirit.”

Pharrell — who designed Future’s Met Gala match — is Vuitton’s males’s artistic director. The Virginia native and Future have collaborated musically previously on “Move That Dope.” The 2014 single appeared on Future’s Honest album and was produced by Pharrell and Mike WiLL Made-It.

Future has some firm in his function over at LV. Other present Friends of the House embody professional soccer star Jude Bellingham and skateboarder Tyshawn Jones. As for what the “March Madness” rapper and the famed vogue innovators have particularly within the works, all of the model mentioned in a press assertion was that it “eagerly anticipates an inspiring and innovative journey” that may have fun their “dynamic partnership.”