Terence Crawford is being accused of letting a luxurious watch deal crumble the identical approach a sponsor patch did on his shorts mid-fight.

The undefeated boxing star is now going through a New York lawsuit from Manhattan jeweler Mazza New York, which claims Crawford took a six-figure Patek Philippe Aquanaut and by no means absolutely paid for it after the jeweler’s emblem fairly actually failed to remain on his trunks.

The dispute traces again to February 2024, when Terence Crawford visited Mazza’s Diamond District workplace to choose up customized pendants. While there, he reportedly set his sights on a brand-new Patek Philippe Aquanaut, priced round $139,000.

That night time, over dinner, Crawford allegedly pitched a inventive cost plan. He would put down $35,000 money and canopy the remainder by sporting a Mazza New York emblem patch on his boxing shorts throughout his subsequent skilled bout.

The jeweler claims it agreed, banking on the publicity that comes with one in every of boxing’s largest names, and handed over the watch the identical night.

The plan unraveled fast.

Crawford’s subsequent battle got here on August 3, 2024, towards Israil Madrimov. The Mazza emblem made it to the ring however barely survived the opening rounds.

According to the lawsuit, the patch began peeling off in spherical one and was totally passed by spherical 4 of the 12-round battle.

After the battle, Mazza claims Terence Crawford and his representatives acknowledged the issue and promised a redo, assuring the jeweler the emblem could be adequately featured in Crawford’s subsequent bout.

That subsequent bout turned out to be large.

Crawford confronted Canelo Alvarez on September 13, 2025, at Allegiant Stadium in Las Vegas in a closely promoted showdown streamed stay on Netflix. The criticism says the battle drew greater than 70,000 followers in particular person and reached over 41 million viewers worldwide.

This time, Mazza says it did all the pieces by the e-book. The jeweler claims it coordinated with Crawford’s staff for months, delivered a bodily patch and digital emblem information, and even flew its workers to Las Vegas, anticipating to see its branding on one of many most-watched fights of the century.

Two days earlier than the bout, the lawsuit alleges, Crawford’s consultant abruptly knowledgeable Mazza the emblem wouldn’t seem on his shorts in spite of everything. No rationalization was given. The emblem by no means appeared through the battle.

Mazza argues that lacking out on publicity throughout an occasion of that scale was no small slip. The criticism compares the misplaced alternative to premium Super Bowl promoting and claims damages exceeding $1.5 million.

The lawsuit additionally cites studies that Crawford earned roughly $50 million from the Alvarez battle, citing a World Boxing Council assertion issued throughout a separate sanctioning payment dispute.

Mazza is suing for breach of contract, unjust enrichment and conversion. The jeweler is asking the courtroom to both compel Crawford to return the Patek Philippe in new situation or pay its present market worth, which it estimates at greater than $155,000, together with extra damages for the missed promotion.

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