Eminem and Paul Rosenberg locked in a four-year deal to provide the Detroit Lions’ Thanksgiving halftime present.

Eminem and longtime collaborator Paul Rosenberg have secured a multi-year deal to provide the Detroit Lions’ annual Thanksgiving Day halftime present at Ford Field, guaranteeing their artistic management via 2027.

The Hip-Hop heavyweight and his Shady Records co-founder will function government producers for the vacation custom, overseeing expertise reserving and the general creative route of the occasion. Their involvement marks a high-profile mix of music and sports activities tradition within the coronary heart of the Motor City.

“It’s an honor for us to team up with the Lions and be a part of the greatest tradition in Detroit sports,” Rosenberg said. “We look forward to putting together unforgettable shows featuring world-class artists for the fans at Ford Field and the tens of millions watching around the country.”

The Detroit Lions introduced the partnership as a part of a broader initiative to boost their leisure choices.

The workforce additionally tapped Jesse Collins Entertainment to deal with manufacturing duties, making a full-scale leisure operation across the Thanksgiving Classic introduced by Ford and powered by Verizon.

Lions President and CEO Rod Wood praised the duo’s involvement, highlighting their deep roots in Detroit and world influence in music.

“We’re thrilled to be working with Marshall and Paul, who are two of the most accomplished and respected names in the music industry, not to mention longtime Lions fans,” Wood stated. “Their reputation in the business will attract top-tier talent and help us solidify this annual performance as one of the most anticipated cultural moments on the NFL calendar.”

Marshall Mathers, higher generally known as Eminem, has lengthy been a fixture at Lions video games and has usually expressed his help for Detroit’s sports activities groups. His connection to the town and its athletic identification provides a private layer to the collaboration.

This deal offers the Lions with a constant artistic workforce for the following 4 years, enabling them to plan forward and doubtlessly entice larger names to the Thanksgiving stage.

With Ford and Verizon backing the occasion, the franchise is banking on a mixture of hometown credibility and nationwide star energy to spice up its vacation broadcast enchantment.

The settlement runs via the 2027 NFL season.

Related