Eminem teamed up with the Detroit Lions for a brand new merch line and can produce the workforce’s Thanksgiving halftime reveals via 2027.

Eminem is bringing Motor City swagger to the NFL by launching an unique Detroit Lions attire line as he makes his debut as government producer of the workforce’s Thanksgiving Day halftime present as we speak (November 27).

The limited-edition gear, revealed Wednesday, fuses the rapper’s gritty aesthetic with Lions branding.

The assortment consists of hoodies and t-shirts that includes phrases like “From 8 Mile to the Lions Den,” a nod to Eminem’s breakout movie and the workforce’s residence discipline.

Another standout design pairs a “Shady” hockey masks underneath a Lions helmet, with “all grit” tagged on the again in graffiti-style lettering alongside Detroit’s 313 space code.

A very hanging piece reveals a shadowy determine in a Lions hoodie pulled over a helmet, channeling the mysterious persona Eminem has lengthy cultivated.

The merch launch comes shortly after the Lions confirmed a multi-year cope with Eminem and his longtime supervisor, Paul Rosenberg, to supervise the franchise’s Thanksgiving halftime reveals via 2027.

The agreement gives the duo complete creative control, including talent curation and show production.

This yr’s Thanksgiving conflict towards Green Bay will mark the primary present underneath Eminem’s management. The halftime focus will go to Jack White, who, like Eminem, was lately inducted into the Rock and Roll Hall of Fame alongside his White Stripes bandmate Meg White.

Both artists had been honored on the similar ceremony earlier this month.

For these seeking to rating the Lions x Shady merch, in-person gross sales opened Wednesday at Lions Supply inside Ford Field, with hours persevering with via Friday.

Last yr’s Thanksgiving sport between the Lions and Bears drew 37.5 million viewers, making it the most-watched early Thanksgiving Day matchup on report.

The 2024 triple-header averaged 34.2 million viewers, the best Thanksgiving Day viewership since monitoring started in 1988.

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