“It’s been an honor to serve the Pistons community, and stepping into this expanded role as Creative Director of Global Experience allows me to do it on an even bigger scale. Detroit has always been rich with talent and culture, and my mission is to keep opening doors and hiring our city’s creatives to shine alongside one of the most iconic franchises in sports. I’m grateful to the Pistons for trusting me to help define what the culture of Detroit Basketball really means,” says Big Sean. 

As a part of the expanded partnership and in celebration of World Basketball Day, the Pistons and Big Sean launched “Creatives Across Continents,” a first-of-its-kind international artistic initiative that invitations designers, artists and cultural tastemakers throughout the globe to provide unique work impressed by Detroit Basketball. Selected contributors will obtain a artistic immediate straight from Big Sean and develop designs for a collaborative retail assortment scheduled to launch in 2026. The program will highlight international creativity whereas amplifying Detroit’s artistic legacy on a world stage.

“Big Sean’s influence reaches far beyond music — he’s a global creative visionary who already brings Detroit wherever he goes,” mentioned Alicia Jeffreys, EVP, Chief Marketing Officer for the Detroit Pistons. “As Creative Director of Global Experience he brings authenticity, reach and imagination to the Pistons brand. ‘Creatives Across Continents’ is the next step in introducing Detroit Basketball to the world, and we couldn’t imagine a better partner to lead that vision.”

The Pistons and Big Sean will unveil further particulars of their partnership for initiatives surrounding NBA All-Star Weekend, 313 Day and fan engagement initiatives in 2026.