Key Takeaways:

• DDG publicly roasted Soulja Boy’s new Drip Co. sneakers, calling them “a**” on social media.
• The price ticket and daring design selections sparked debate amongst followers and sneakerheads.
• The second provides gas to the artists’ ongoing feud, which has included previous threats and Instagram Live insults.

DDG has a brand new goal for his timeline jokes, and this time it’s Soulja Boy’s newest enterprise transfer. After Soulja Boy introduced that his merch firm, Soulja Boy Drip Co., now boasts a footwear line, DDG jumped into the feedback with a blunt overview, writing, “Them MFs a**,” alongside hearth emojis. As of time of publication, Soulja hasn’t publicly responded to DDG’s comment.

Soulja Boy’s rollout positions the drop as a loud, character-driven sneaker idea. Product listings on the official Drip Co. retailer present two early sneaker choices priced at $100 and $350, with the higher-priced choice in a Camo design. The promo photos circulating on-line lean closely into vivid shade blocking and outsized branding, together with camo patterns and repeated cartoon graphics tied to Soulja’s persona. Presumably, it’s an aesthetic meant to face out in a market dominated by minimalist way of life silhouettes.

DDG’s shot instantly pulled sneaker followers and hip hop spectators into social media debate. Some customers handled the remark like a easy roast, whereas others framed it as a real critique of design path and wearability — two elements that always resolve if a celeb shoe has legs past an preliminary curiosity spike.

The second additionally landed on high of an already messy historical past between the 2 artists. Rap-Up previously reported that Soulja Boy reignited his feud with DDG at first of 2026, claiming DDG owes his profession to him and tossing insults throughout an Instagram Live. Months earlier, Soulja Boy reportedly threatened DDG after Halle Bailey’s restraining-order submitting made headlines.

Outside of their beef and battle, each artists have remained fairly energetic from a musical standpoint. In 2025, Soulja handled followers to Draco Season and Swag 7, together with a slew of unfastened singles. At the highest of the brand new 12 months, the “Crank That (Soulja Boy)” star blessed the plenty with the bass heavy “Shake That Azz.” Meanwhile, DDG saved his momentum going with blame the chat, moo, and don’t overthink it. He additionally reunited with previous collaborator Blueface on “Habibi.”