Key Takeaways:

• DaBaby’s 2026 album BE MORE GRATEFUL arrives Jan. 16, marking his first full-length mission since 2024.
• “DON’T INSULT ME” includes a highly effective visible co-starring his daughter, Twin.
• The mission indicators a brand new period for DaBaby, with themes of development, household, and emotional maturity.

On Monday (Jan. 5), DaBaby introduced his subsequent album BE MORE GRATEFUL, marking the North Carolina expertise’s first full-length effort since 2024’s HOW TF IS THIS A MIXTAPE? The mission, anticipated to function notable drops like “PBJT” and “PAPER LOW,” lands Jan. 16. In addition, he blessed the lots with “DON’T INSULT ME,” a brand new single and matching video that options his daughter, Serenity, often known as Twin.

Directed by Nick Mays, the visible opens with DaBaby and Twin getting swarmed by paparazzi and reporters. When the second escalates, Twin flips the power by tapping into her superpowers and waves off one of many aggressive onlookers. From there, the video tracks DaBaby as he delivers verses about who he’s and what he stands on — all with his child remaining by his aspect.

The rollout builds on a gradual streak that started with “LETTER TO MY YN,” a motivational file geared toward inspiring the youthful era. That Belly-inspired video put household entrance and heart, starring DaBaby alongside his nephew whereas emphasizing steerage, accountability, and avoiding the traps that may derail younger lives. “Don’t play with that money, young n**ga, save up that money, young n**ga, better watch all them n**gas around you,” he rapped. More not too long ago, DaBaby dropped the placing black-and-white video for “OUT YA BUSINESS,” additionally directed by Mays and launched on his birthday. Set inside a faculty, the visuals doubled down on focus, duty, and staying grounded amid real-world distractions.

Beyond music, DaBaby has additionally expanded his group influence. In honor of his late brother Glenn Johnson, he launched DaBaby Cares throughout Suicide Prevention Month — an initiative targeted on psychological well being consciousness, breaking stigmas, and connecting folks with assets. The program’s first occasion at West Charlotte High School delivered psychological well being supplies and distributed a Youth Mental Health 101 information to a whole bunch of scholars.