Ciara is settling into her new life in New York fantastically, and her newest shock proves it. Billboard has the unique premiere of a brand-new video that captures Ciara bringing an enormous burst of vitality to Times Square with a 40-person flash mob, created in honor of her latest single, “Nice n’ Sweet.” The early-morning shoot, recorded Nov. seventeenth throughout rush hour, options dancers performing not solely to the CiCi deluxe model of the observe with MOLIY and Oxlade, but additionally to “BRB” and TikTok favourite “Low” in what she’s calling the “NYC Takeover.”

Speaking with Billboard’s Delisa Shannon, Ciara defined the imaginative and prescient behind the second. “I just knew being in the streets of New York dancing to ‘Low’ and ‘Nice n’ Sweet,’ which are very New York-ish, there’s an Afro-Caribbean influence in it, we know New York breeds that kind of energy throughout the streets,” she mentioned. “So it just felt like the perfect place to have this moment and another ‘this place feels like home’ moment for me, which I loved.”

Ciara moved to NYC with Russell Wilson and their 4 youngsters after he joined the New York Giants. While she’ll at all times declare Atlanta roots, she informed Billboard: “Everyone knows I’m from Atlanta, but at the same time, New York is showing our family tremendous love,” including, “And as an artist, I feel like New York has put their arms around me too.”

The flash mob begins with a good dance circle utilizing “BRB,” earlier than Ciara steps in carrying a Yankees cap, shades, and lengthy blonde braids for “Low.” The single has blown up on TikTok through the “Low” Dance Challenge, and Ciara is embracing the momentum. “The digital footprint has allowed for even more global expansion, you know?” she mentioned, noting how empowering viral movies are for followers.

The finale facilities on “Nice n’ Sweet,” with Ciara becoming a member of full choreography, taking pictures with each dancer afterward and smiling, “That was nice and sweet!”