A just lately retired H-E-B worker reveals the most important misconceptions in regards to the model and its non-public label choices. Here’s why she is unabashedly biased in the direction of the Texas retailer.

TikTok creator Brittany (@briztx) posted the “very lengthy PSA” final week. “I have a confession to make,” she mentioned. “I worked for HEB collectively for 17 years.”

Four of these she spent in-store when she was a scholar in highschool and school. After she received her diploma, she took a break for a number of years, after which later returned to H-E-B the place she labored in procurement and meals product improvement.

Brittany retired from H-E-B in June of this 12 months. Not as a result of she didn’t love the work anymore, however as a result of she is the survivor of two completely different cancers and he or she determined to concentrate on her household, which incorporates three younger kids. 

“You just kind of have to take a step back and take a minute and a breather,” she mentioned, whereas acknowledging that H-E-B was extremely supportive of her throughout the five-year most cancers battle. 

What Does This Former H-E-B Employee Love About the Brand?

Brittany’s work with the meals product improvement group gave her an perception into how the grocery store provides the merchandise which might be offered beneath its non-public label model names. “That’s the team that creates the products that are in the HEB, Central Market, Hill Country Fair, Higher Harvest—all the brands,” she mentioned. “So, because of this, sure, I’m biased about HEB’s products. About the quality, the flavor, the expectations of a product on a shelf. Where I would say several other grocers don’t when it comes to their private label products.”

She acknowledged that she is “heavily biased” and mentioned her circle of relatives members would attest to that reality. However, she mentioned there’s motive for that. “You know too much about ingredients,” mentioned Brittany. “You know too  much about the effort and energy that goes into something. But also HEB cares. They care about the customer. They care about the food that they are serving to Texans. Because, ultimately, at the end of the day health and happiness is the most important. But really food insecurity is the most important and being able to afford your food.”

The ‘Biggest’ Misconception About H-E-B’s Private Label Brands

Then Brittany provided what she believes is the commonest false impression with regards to this subject. “Nothing upsets me more than when I hear people saying, ‘I mean, all food products are the same. They’re just slapping their name on an item,’” she mentioned. “No, no, no. When I tell you about the caliber and expertise of the individuals working at H-E-B. It’s astounding. A lot of people don’t even know this exists. But there are food scientists that work for H-E-B. These people go to school for food development.”

She continued, “There’s food science. There’s chemical engineers that work at H-E-B. These are the incredibly talented, incredibly smart individuals who are putting products into these brands. And they’re not just slapping a label on it. There are standards. I’m not going to go into classified information, if you will, and give away all their trade secrets. But what I will just say is H-E-B is in a caliber of its own.”

She mentioned that H-E-B has over 13 of its own manufacturing facilities. That permits it to make lots of the meals it sells beneath its personal model names. “I think the biggest misnomer is a lot of people think Frito Lay makes HEB’s chips, and that’s not the case,” she mentioned. “HEB has their own manufacturing facility for chips, for ice cream. These aren’t recipes that HEB reverse engineered. These are receipts that the food scientists created with help of the [research and development] teams that work at the labs.”

How does that make a distinction? “When Blue Bell was off shelves and it was unsafe?” she mentioned. “HEB stayed on. And it was safe for the customers to consume. HEB led the forefront in removing artificial flavors from their ice cream. So I think there’s just a lot that consumers don’t know. HEB is where it’s at.”

Viewers React to the Texas Woman’s H-E-B PSA

In the feedback part of the video, viewers made it clear that Brittany isn’t the one one with a wholesome dose of H-E-B love flowing via her veins.

“You’re making me want to leave public education and go work for H-E-B,” wrote one particular person.
“I drive past like 10+ stores just to get to H-E-B,” mentioned a second viewer.

“H-E-B doesn’t care about us as customers, they care about us as people,” wrote a 3rd particular person. “Their actions communicate volumes: Helping the group, atmosphere, staff, and so forth.

All hip hop contacted Brittany by way of TikTok remark and direct message for remark. 

@briztx A really prolonged PSA that NO ONE requested for however was heavy on my coronary heart. This is my model of a love letter to H-E-B as an ex-partner. H-E-B is all the time on the guidelines of peoples’ lips with numerous opinions and incorrect details so simply need to get a few issues straight right here! Without divulging confidential data – BOY may I’m going on about all of the issues the general public has unsuitable. #heb #texas #food #themoreyouknow #branding @H-E-B music/original-sound-7574579862145338125?refer=embed”>♬ authentic sound – Brittany

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