Cardi B launched a brand new marketing campaign with natural formulation model Bobbie to problem the stigma round formulation feeding and highlight the nation’s maternal well being disaster, significantly the racial disparities that proceed to plague Black and Brown moms.

The Bronx-born rapper, at present anticipating her fourth youngster, was named Bobbie’s Chief Confidence Officer as a part of the corporate’s “The B is for Bobbie” initiative, which debuted Wednesday (October 15).

The marketing campaign encourages mother and father to really feel safe of their feeding decisions whereas drawing consideration to the United States’ hovering maternal mortality charge.

“You’re not a bad mom for giving your baby formula,” Cardi B mentioned within the marketing campaign’s announcement. “You know what’s bad? Not feeding your kid.”

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The United States continues to report the best maternal loss of life charge amongst developed nations, based on CDC data.

Black and Brown girls are 3 times extra more likely to die from pregnancy-related causes than white girls — a reality Cardi B emphasised in a marketing campaign video.

“Every mother deserves to have a healthy and safe delivery,” she insisted. “Every mother deserves to have a doctor that cares about you and your baby, not just, ‘Oh well, we delivered it,’ whether it’s safe or not.”

Cardi B speaks concerning the maternal well being disaster within the US, the place black and brown moms are two to a few occasions extra more likely to have fetal accidents throughout childbirth. pic.twitter.com/37L9M7VsnJ

— CardiBArchive (@cardibarchive_) October 15, 2025

The Grammy winner, who has three youngsters — Kulture, Wave and Blossom — mentioned she personally used Bobbie’s Organic Whole Milk Infant Formula for her youngest daughter after going through difficulties with breastfeeding.

Her expertise mirrors that of many moms who battle with milk provide however are made to really feel responsible for selecting formulation.

The marketing campaign additionally responds to the lingering results of the 2022 formulation scarcity, which left many mother and father scrambling and fueled misinformation about formulation security.

Despite formulation being a dependable and nutritious possibility, stigma round its use persists.

To help broader change, Bobbie’s advocacy division, Bobbie for Change, is pledging $75,000 to organizations comparable to Paid Leave for All, BirthFUND and 4Kira4Moms — all of which work to enhance maternal care and push for expanded paid go away.

The marketing campaign additionally features a hotline — 732-QQ-CARDI — the place mother and father can share their feeding tales. Bobbie plans to compile these messages and ship them to lawmakers to encourage coverage reform. Eight members will obtain three months of paid parental go away from the corporate.

The U.S. stays one of many few developed international locations with no nationwide paid parental go away coverage, making it tougher for working moms to breastfeed for prolonged intervals or get well totally after childbirth.

“Society needs to have our back with support structures like paid leave and safe births for all parents,” Cardi B mentioned.

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