Cardi B turned an informal Instagram Live session into a worldwide Korean meals revolution after her enthusiastic response to gochu tuna despatched hundreds of thousands scrambling to recreate her meal.

The Bronx rapper lately went reside on Instagram to share her newest culinary discovery after purchasing at H Mart, the most important Korean grocery chain in America.

During the broadcast, she blended Korean gochu tuna with rice and mayonnaise, then wrapped the mixture in gim (Korean seaweed sheets) whereas delivering her unfiltered commentary.

“Koreans are crazy,” she marveled throughout the reside stream, including, “The combination of gochu tuna and gim is perfect.”

Her real pleasure over the easy but flavorful dish resonated with viewers worldwide. The edited model of her mukbang session exploded throughout social media platforms, racking up over 4 million views on YouTube alone.

The second birthed the #GochuTunaChallenge hashtag, with followers and meals fans recreating her actual recipe mixture.

The viral second delivered fast enterprise outcomes for Korean meals corporations. Dongwon F&B, driving the wave of worldwide consideration, expanded gochu tuna exports to twenty-eight international locations, together with the United States, Japan, Vietnam and China.

This marks the second time this 12 months that Cardi B has inadvertently boosted Korean meals gross sales.

In March, she posted a TikTok video praising Korean purple ginseng, declaring, “It works better than coffee. I feel awake all day.”

That clip surpassed 1 million views inside two weeks, creating what trade consultants referred to as an “overseas red ginseng craze.”

The rapper joins a rising record of celebrities whose meals endorsements have reworked Korean exports.

BTS members’ love for Buldak spicy ramyeon and Chacharoni helped set up these merchandise as international Ok-food ambassadors.

BLACKPINK’s Jennie talked about Banana Kick as her favourite Korean snack on “The Jennifer Hudson Show” earlier this 12 months, leading to a 69% leap in U.S. export quantity the next month.

Korean meals exports have skilled outstanding development, reaching $7.02 billion final 12 months, in line with the Korea Chamber of Commerce and Industry.

The gochu tuna phenomenon demonstrates how genuine movie star reactions can drive client habits throughout cultural boundaries, remodeling a easy grocery retailer buy into a worldwide meals pattern.

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