Beyoncé obtained roped into Sydney Sweeney’s American Eagle advert controversy over her Levi’s marketing campaign.

Beyoncé and Sydney Sweeney in some way ended up in the identical convo this week after Sweeney’s American Eagle marketing campaign obtained bashed on-line for being racially tone-deaf—and a pic of Queen Bey’s Levi’s advert obtained dragged into the mess.

The chaos began when Sydney Sweeney starred in a brand new American Eagle promo with a brash pun: “Sydney Sweeney has great jeans.”

In the advert, Sweeney says, “Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color. My jeans are blue.”

The digital camera zooms in on her icy blue eyes and denim match and that’s when the web misplaced it. Folks on social media, including Doja Cat, slammed the campaign, calling it creepy and saying it pushed eugenics-era vibes.

Critics stated the entire “great genes” factor, paired with Sweeney’s white, blonde, blue-eyed look, felt like a nod to white superiority. Some even known as it “Nazi propaganda.”

Now, conservative voices jumped in. Senator Ted Cruz and Fox News contributor Nicole Saphier tried to flip the outrage.

Cruz defended the advert by calling Sweeney “beautiful” and trashed the “left” for pushing woke ideology.

“Wow. Now the crazy Left has come out against beautiful women. I’m sure that will poll well,” Ted Cruz wrote on X.

Saphier posted a nonetheless from Beyoncé‘s Levi’s “REIIMAGINE” marketing campaign and wrote, “Just going to leave this pic from Beyoncé Levi’s campaign right here for those saying Sydney Sweeney with her blond hair/denim/sultry look is racist.”

That publish lit up timelines with individuals debating whether or not Beyoncé’s denim marketing campaign was even comparable. Bey’s Levi’s mission is a 2025 reboot of old-school Levi’s adverts, together with “Launderette,” “Pool Hall” and “Refrigerator.”

It’s a full-on aesthetic tribute to classic denim tradition, not a science lesson about DNA.

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