Born Xavier Landum, BigXThaPlug has constructed momentum by means of storytelling rooted in Southern realism and emotional precision. His music displays lived expertise, regional pleasure, and ambition with out polish or pretense.

The Dallas native first broke by means of with Amar in 2023. The album launched his uncooked cadence and grounded perspective. He adopted rapidly with Take Care in 2024, sharpening his sound and widening his viewers.

Commercial success arrived simply as quick. Texas and Levels each earned double-platinum certifications. Mmhmm reached triple-platinum standing. The Largest adopted with platinum recognition.

That basis set the stage for his crossover second. I Hope You’re Happy, launched in August, pushed BigXThaPlug into new cultural territory whereas maintaining his identification intact.

The album peaked at No. 2 on Billboard’s Top Rap Albums and Top Country Albums charts. It additionally climbed to No. 7 on the Billboard 200.

Guest appearances amplified its attain. Collaborators included Luke Combs, Ella Langley, Thomas Rhett, Jelly Roll, and Shaboozey. Each pairing expanded his footprint with out diluting his voice.

music-publishing”>BigXThaPlug Signs With Sony music Publishing

The challenge’s defining single, All The Way with Bailey Zimmerman, delivered a historic chart second. The observe reached No. 5 on the Billboard Hot 100.

It additionally turned the primary track to guide each Hot Rap Songs and Hot Country Songs concurrently. The achievement cemented BigXThaPlug’s genre-bridging enchantment.

In late November, he stunned followers once more. He launched Cold with Post Malone as a part of the album’s deluxe version. The collaboration sparked rapid on-line buzz.

Speaking on the publishing deal, BigXThaPlug mentioned Sony music Publishing understands his imaginative and prescient. He emphasised shared perception and long-term development.

Onstage, his presence continues to develop. He is making ready for the Take Care Tour throughout the United States and Canada.

His stay résumé already contains Rolling Loud and Dreamville Fest. International competition appearances span Wireless, Openair, Slottsfjell, and Lollapalooza Berlin.

Industry recognition has adopted intently. Billboard named him Country Power Players Innovator. Variety honored him as Hip-Hop Disruptor of the Year.

Drake introduced out BigXThaPlug for his headlining set at London’s Wireless Festival. Additional honors embody Amazon music’s Breakthrough Hip-Hop Artist and a BMI award for Mmhmm.

With a world publishing deal now in place, BigXThaPlug’s rise feels deliberate, grounded, and much from completed.