Key Takeaways:

• Big Sean has taken on a bigger inventive management function with the Detroit Pistons.
• His tasks now embody world fan engagement, cultural partnerships and group initiatives.
• The Creatives Across Continents program will highlight Detroit-inspired artwork and design in a 2026 retail drop.

Big Sean is the Detroit Pistons’ new Creative Director of Global Experience. On Sunday (Dec. 21), which additionally coincided with World Basketball Day, the NBA group introduced that the “Beware” rapper could be entering into the function.

According to a press release, Sean will “work closely with the Pistons on future community engagement and global fan development efforts.” There’s additionally a great probability he may participate in a few of the group’s “cultural partnerships, international events and other fan experiences.”

“It’s been an honor to serve the Pistons community, and stepping into this expanded role as Creative Director of Global Experience allows me to do it on an even bigger scale,” Sean shared. “Detroit has always been rich with talent and culture, and my mission is to keep opening doors and hiring our city’s creatives to shine alongside one of the most iconic franchises in sports.”

He added, “I’m grateful to the Pistons for trusting me to help define what the culture of Detroit Basketball really means.” Arguably probably the most thrilling elements of their expanded partnership is the Creatives Across Continents initiative, which invitations artists and designers to create unique work impressed by Detroit Basketball.

In 2026, Sean and the Pistons are slated to launch a collaborative retail assortment that includes designs from the chosen individuals.

“Big Sean’s influence reaches far beyond music — he’s a global creative visionary who already brings Detroit wherever he goes,” Detroit Pistons EVP and Chief Marketing Officer Alicia Jeffreys mentioned. “As Creative Director of Global Experience, he brings authenticity, reach and imagination to the Pistons brand. Creatives Across Continents is the next step in introducing Detroit Basketball to the world, and we couldn’t imagine a better partner to lead that vision.”

Sean’s love for town of Detroit — and for the Pistons — is well-documented. On March’s “FTW” with G.T., he spat, “N**gas be talkin’ ’bout ballin’, I must be a ball hog, get paid by the Pistons / Contract like a bad b**ch, yeah, it keep on gettin’ extensions.” The Grammy-nominated rapper additionally has tasks like Detroit and Detroit 2 below his belt.

Sean’s expanded function with the Pistons is greater than a title. It is a continuation of his mission to raise Detroit’s inventive scene on a world stage. From music to vogue to sports activities, he’s ensuring town’s voice is heard far past the 313.